Overview

Want to start getting valuable feedback without wasting a lot of time, money or energy? Then, this practical, no-nonsense approach is what the doctor ordered. It includes dozens of Excel tricks, screen shots and other easy-to-follow advice that will help you get the most out of your first--and every--research project.

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9781535308472

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Lloyd Corder, Ph.D., is founder and CEO of strategic marketing research firm CorCom, Inc. and teaches at Tepper School of Business at Carnegie Mellon University and the University of Pittsburgh. He is a frequent keynote, convention and motivational speaker, and he has appeared on business-oriented radio and television programs. Corder's studies have been published in more than 500 magazines and newspapers.

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