Overview

Full Product Details

Author:   Daniel Funk (Temple University, USA) ,  Kostas Alexandris (Aristotle University of Thessaloniki, Greece) ,  Heath McDonald (Swinburne University of Technology, Australia) ,  Heath McDonald (Swinburne University of Technology, Australia)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 15.20cm , Height: 1.60cm , Length: 22.90cm
Weight:   0.521kg
ISBN:  

9781138135499

ISBN 10:   1138135496
Pages:   272
Publication Date:   01 February 2016
Audience:   College/higher education ,  General/trade ,  Tertiary & Higher Education ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Preface Part 1 provides the reader with an introduction to sport consumer behaviour followed by a comprehensive understanding of motivation and a discussion of sport marketing activities. Chapter 1. Introduction to Sport Consumer Behaviour Chapter 2. Sport Consumer Motivation Chapter 3. Sport Consumer Decision Making Chapter 4. Sport Marketing Action Part 2 provides the reader with a comprehensive understanding of Awareness, Attraction, Attachment, and Allegiance with marketing strategies to promote sport consumption within each stage and concludes with a discussion of perceived constraints that modify or inhibit behaviour. Chapter 5. Sport Awareness Chapter 6. Sport Attraction Chapter 7: Sport Attachment Chapter 8. Sport Allegiance Chapter 9. Constraints to Sport Consumption Part 3 provides an “Event Management Checklist: A Functional Guide to Preparation and Success” to help understand marketing actions related to the development, promotion and delivery of a sport event. Chapter 10. Administrative Services 11. Facilities and Support Services 12. Special Events and Services

Reviews

Author Information

Dr Funk has unique knowledge and skills in the areas of sport, events and tourism. He combines a strong background in Sport Marketing and Sport Consumer Behaviour with 7 years industry experience in running sporting events. Dr Funk has taught in various countries and brings an international flavour to the project.

Tab Content 6

Author Website:  

Countries Available

All regions