Overview

The Brand Within is the second title in The Shark Daymond John's bestselling Display of Power Series of business, motivational, and empowerment books aimed at young, would-be entrepreneurs. In this groundbreaking book, Daymond examines the loyalty and relationships which companies and celebrities seek to establish with their customers and fans, along with the identifying marks consumers carry when they buy into a brand or lifestyle. Drawing on his own experiences from the cutting edge of the fashion businessaas well as on his hard-won insights developed as a sought-after marketing consultant to global trendsetters and tastemakersaDaymond maintains that branding relationships have now seeped into every aspect of our lives, and that in order to survive and thrive in the marketplace, consumers and aspiring professionals need to understand and nurture those relationships

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9781939447715

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Author Information

Daymond John is the Founder and CEO of FUBU. A young entrepreneur, an industry pioneer, a highly regarded marketing expert, and a man who has surpassed new heights of commercial and financial success are just a few ways people have described Daymond John. Over the last 20 years, Daymond has evolved from one of the most successful fashion icons of his generation to one of the most sought after branding experts, business, and motivational speakers in the country. Daniel Paisner is one of the busiest collaborators in publishing, having had a hand in the autobiographies and memoirs of some of our best-known actors, athletes, politicians, television personalities and ordinary individuals who have managed to conquer extraordinary situations. He has written over fifty books, on topics ranging from business and sports, to politics and popular culture, including eleven New York Times bestsellers.

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