Analyzing Music in Advertising: Television Commercials and Consumer Choice
Author:   Nicolai Graakjaer (Aalborg University, Denmark)
Publisher:   Taylor & Francis Ltd
ISBN:  

9781138781085


Pages:   182
Publication Date:   15 December 2014
Format:   Hardback
Availability:   In Print   Availability explained
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Analyzing Music in Advertising: Television Commercials and Consumer Choice


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Overview

The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music ‘outside’ the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakjær sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.

Full Product Details

Author:   Nicolai Graakjaer (Aalborg University, Denmark)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 15.20cm , Height: 1.80cm , Length: 22.90cm
Weight:   0.385kg
ISBN:  

9781138781085


ISBN 10:   1138781088
Pages:   182
Publication Date:   15 December 2014
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Nicolai Jørgensgaard Graakjær (NJG) was born in 1972 in Denmark. He is Professor (WRS) of Mediated Communication in the Department of Communication and Psychology at the University of Aalborg, Denmark. NJG has published his research in, e.g., Popular Music & Society, Critical Discourse Studies, and Visual Communication.

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