Cases on Branding Strategies and Product Development: Successes and Pitfalls
Author:   Sarmistha Sarma ,  Sukhvinder Singh
Publisher:   Idea Group,U.S.
ISBN:  

9781466673939


Pages:   417
Publication Date:   30 December 2014
Format:   Hardback
Availability:   In Print   Availability explained
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Cases on Branding Strategies and Product Development: Successes and Pitfalls


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Author:   Sarmistha Sarma ,  Sukhvinder Singh
Publisher:   Idea Group,U.S.
Imprint:   Idea Group,U.S.
Dimensions:   Width: 15.20cm , Height: 2.50cm , Length: 22.90cm
Weight:   1.070kg
ISBN:  

9781466673939


ISBN 10:   1466673931
Pages:   417
Publication Date:   30 December 2014
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Sarmistha Sarma, Institute of Innovation in Technology and Management, Guru Gobind Singh Indraprashtha University, India. Sukhvinder Singh Institute of Innovation in Technology and Management, Guru Gobind Singh Indraprashtha University, India.

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