Why Customers Would Rather Have a Smartphone than a Car: Relationship Retailing as an Opportunity
Author:   Cor Molenaar
Publisher:   Taylor & Francis Ltd
Edition:   New edition
ISBN:  

9781472466563


Pages:   220
Publication Date:   17 June 2015
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Why Customers Would Rather Have a Smartphone than a Car: Relationship Retailing as an Opportunity


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Author:   Cor Molenaar
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Edition:   New edition
Weight:   0.840kg
ISBN:  

9781472466563


ISBN 10:   147246656
Pages:   220
Publication Date:   17 June 2015
Audience:   Professional and scholarly ,  College/higher education ,  Professional & Vocational ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Cor Molenaar is Professor of eMarketing and Distance Selling at RSM/Erasmus University, and owner of consultancy bureau eXQuo consultancy. Besides consultancy he conducts workshops and gives presentations about the future of retail, the changes in society, and the impact of technology. Why Customers Would Rather Have a Smartphone than a Car builds on the themes he developed in his earlier books, Shopping 3.0 and The End of Shops, both published by Gower.

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