Overview

Psychodynamics is a new methodology for market segmentation that goes beyond demographics and psychographics. Psychodynamics more accurately describes habits, patterns, values and interests that lead to purchasing decisions - as well as all decisions that a person makes in life. Of interest to businesses of all sizes wanting to understand their clients and customers motivations and interests, Psychodynamics is a new powerful tool for the sales and marketing toolbox.

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9781938015243

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John Tyler has spent over 30 years in the fields of marketing and opinion research. His clients include Fortune 500 corporations, multi-nationals, government organizations, non-profits, and small businesses. His unique experience and expertise has given him the ability to form cutting edge insights into the motivations that drive people to take actions and make decisions.

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