Overview
In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky. This new edition of Sticky Marketing, Stickier Marketing, remains a complete guide to producing effective marketing communications in a world of consumers empowered by new digital technology who do not want to be shouted at but engaged with. It shows readers how providing return on engagement, rather than return on investment, and a customer engagement point, rather than a unique selling point, is what will make the difference in today's cluttered marketing place. Updated throughout, this new edition also includes brand new chapters on content marketing, discovery and mobile marketing.
Full Product Details
Author: Grant Leboff
Publisher: Kogan Page Ltd
Imprint: Kogan Page Ltd
Edition: 2nd Revised edition
Dimensions:
Width: 16.10cm
, Height: 1.90cm
, Length: 24.00cm
Weight: 0.571kg
ISBN: 9780749476267
ISBN 10: 0749476265
Pages: 272
Publication Date: 03 January 2015
Audience:
College/higher education
,
Professional and scholarly
,
Tertiary & Higher Education
,
Professional & Vocational
Format: Hardback
Publisher's Status: Active
Availability: In Print
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Reviews
Praise for the previous edition: This book affords a detailed examination of the ways in which the world is evolving in the 21st century...Summing Up: Recommended. --S.D. Clark, St. John's University CHOICE
[A]n invaluable resource. As you digest Leboff s concepts, you begin to understand the deeper dynamics rooted in the marketing mantra: 'It s all about the customer.' --Danita Dyess Readers' Favorite [A]n invaluable resource. As you digest Leboff's concepts, you begin to understand the deeper dynamics rooted in the marketing mantra: 'It's all about the customer.' --Danita Dyess Readers' Favorite getAbstract recommends this useful, systematic primer to marketers of any size in any market. --getAbstract Inc. [T]houghtfully outlines the new, 'sticky' method of marketing, explaining why 'customer engagement' reigns supreme. [Leboff] lays out the ABCs of 'sticky marketing, ' including helpful summaries at the conclusions of each chapter. --getAbstract Inc. Praise for the previous edition: This book affords a detailed examination of the ways in which the world is evolving in the 21st century...Summing Up: Recommended. --S.D. Clark, St. John's University CHOICE [I]ncludes numerous examples of instantaneous feedback and its role in establishing products and companies...[A] guidebook for practitioners seeking to optimize use of technology in their marketing efforts. --S.D. Clark, St John's University CHOICE Praise for the previous edition: This book affords a detailed examination of the ways in which the world is evolving in the 21st century...Summing Up: Recommended. --S.D. Clark, St. John's University CHOICE
Author Information
Grant Leboff is the founder of Sticky Marketing Ltd., a consultancy which advises clients on sales and marketing strategies, building their brand and positioning it as market leader in their particular sector. A regular speaker at conferences around the world, he is also a contributor to many business magazines and newspapers including, The Daily Telegraph, The Independent, and The Financial Times. Grant is also the author of the best-selling book, Sales Therapy, published by Wiley.
