Understanding Consumer Behavior and Consumption Experience
Author:   Rajagopal ,  Raquel Castaño ,  Castano Raquel Rajagopal
Publisher:   Idea Group,U.S.
ISBN:  

9781466675186


Pages:   223
Publication Date:   30 January 2015
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Our Price $445.95 Quantity:  
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Understanding Consumer Behavior and Consumption Experience


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Author:   Rajagopal ,  Raquel Castaño ,  Castano Raquel Rajagopal
Publisher:   Idea Group,U.S.
Imprint:   Idea Group,U.S.
Dimensions:   Width: 15.20cm , Height: 1.90cm , Length: 22.90cm
Weight:   0.800kg
ISBN:  

9781466675186


ISBN 10:   1466675187
Pages:   223
Publication Date:   30 January 2015
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Rajagopal, EGADE Business School, Tecnologico de Monterrey, Mexico. Raquel Castaño, EGADE Business School, Tecnologico de Monterrey, Mexico.

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