Overview

In my many years in predictive analytics, it was nearly impossible for me to find literature that explained the essential terms and concepts of predictive analytics for non-analytical professionals. I decided to develop a practical and current predictive analytics guide to allow non-analyticals a chance to communicate effectively with their analytical partners in business. Think of predictive modeling as a language. If one cannot communicate the language, there is no leverage, no confidence and no shared learnings of business desires and needs. After reading the book, non-analytic business professionals and recruiters will have a basic understanding of campaign types, modeling types, programming languages, database marketing approaches, predictive database tools, business case applications, frequently used terms and concepts and analytic hiring awareness. Have the confidence to effectively hire or collaborate with the predictive analyticals in business today.

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9781503091047

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Author Information

Cory M. Picklo has spent nearly twenty years as a contributor and leader in predictive analytics and database marketing. He has spent nine years in corporate, holding statistician and marketing analyst positions with an affinity marketing consulting firm, a data analysis company and a top five U.S. bank. Cory's corporate experience also includes leadership positions as Director of Consumer Intelligence for a Fortune 100 company and as a senior management research expert and economist for a top 5 Fortune 500 company. Furthermore, Cory has over ten years experience as an analytics consultant and economist with companies in the fields of energy, banking, insurance, healthcare, philanthropy, arts, agriculture, technology and energy. He currently enjoys music, writing, art and analytic consulting & training with his own company. A www.c2cEverything.org c2cAnalytics and East Meets West Training affiliate.

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