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OverviewSocial media has grown up. What started just a few years ago as a quirky new way to find people, discuss events and connect has since woven itself into the fabric of our lives. 2 BILLION+ people now use social media on a regular basis as their single source for news, to research everything from cars to homes to burritos, to find, meet and marry and Full Product DetailsAuthor: Kim GarstPublisher: Morgan James Publishing llc Imprint: Morgan James Publishing llc Dimensions: Width: 12.70cm , Height: 1.10cm , Length: 20.30cm Weight: 0.209kg ISBN: 9781630472702ISBN 10: 1630472700 Pages: 170 Publication Date: 29 January 2015 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: Available To Order ![]() We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsChapter 1: Why Authenticity? Chapter 2: How Do You Create Authenticity? Telling Your Brand’s Story Chapter 3: Authentic Marketers Are Successful Because They Are Just Like You Chapter 4: Authentic Marketers Are Passionate Chapter 5: Authentic Marketers Don’t Control the Conversation Chapter 6: Authentic Marketers Connect with and Build Communities Chapter 7: Authentic Marketers Understand Virality Chapter 8: What Happens When Authenticity Backfires? Chapter 9: Authentic Brands Thrive Chapter 10: Being Heard in a Noisy Social WorldReviewsAuthor InformationKim Garst is an internationally recognized social media expert. She is currently ranked by Forbes as the #8 Female Social Media Power Influencer in the world. She is also a regular contributor for the Huffington Post and her blog is listed as a Top 10 Social Media Blog by Social Media Examiner. Additionally, Kim is a noted keynote speaker, social media consultant and frequently cited/interviewed “expert” authority in print and on television for Businessweek, Fox News, NBC, CBS News and others. Tab Content 6Author Website:Countries AvailableAll regions |