Customer Co-Design: A Study in the Mass Customization Industry
Author:   Stefan R. Thallmaier
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Edition:   2015 ed.
ISBN:  

9783658075255


Pages:   218
Publication Date:   29 October 2014
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Customer Co-Design: A Study in the Mass Customization Industry


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Full Product Details

Author:   Stefan R. Thallmaier
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint:   Springer Gabler
Edition:   2015 ed.
Dimensions:   Width: 14.80cm , Height: 1.40cm , Length: 21.00cm
Weight:   3.202kg
ISBN:  

9783658075255


ISBN 10:   3658075252
Pages:   218
Publication Date:   29 October 2014
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

​Customers’ Perceived Value in Co-Design & Mass Customization.- Challenges of Customer Co-Design.- Online Customer Co-Design.- Customer Co-Design & Live Help.

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Author Information

Dr. Stefan R. Thallmaier received his PhD in economic sciences from the HHL Leipzig Graduate School of Management, where he worked as Research Associate for Prof. Dr. Kathrin M. Möslein at the Center for Leading Innovation and Cooperation (CLIC).

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