Market research books

""This book offers a complete and updated overview of various perspectives relating to customer relationship management...  Read More >>

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Traditional Chinese edition of The Moment of Clarity: Using the Human Sciences to Solve Your Tougest Business Problems...  Read More >>

For courses in Marketing Research at two- and four-year colleges and universities An engaging, do-it-yourself...  Read More >>

Most inventions fail to sell for one simple reason. This short book tells you why. It is the transcript of an...  Read More >>

Sie zeigt, welche Elemente der Messestandgestaltung besonders aufmerksamkeitsstark sind, welche Besonderheiten das...  Read More >>

This book draws on behavioral economics to explain anomalies that are intrinsic in the U.S. health care system....  Read More >>

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​Die Energieproduktivität kleiner und mittlerer Unternehmen (KMU) ist gemessen an der Verfügbarkeit und Wirtschaftlichkeit...  Read More >>

At the turn of the twentieth century, an emerging consumer culture in the United States promoted constant spending...  Read More >>

As China-Africa ties have grown in complexity, it is necessary to go beyond the larger surveys to delve into a bilateral...  Read More >>

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Classic of economic and social theory offers satiric examination of the hollowness and falsity suggested by the...  Read More >>

Scholars from the fields of international relations, international political economy, economics and security studies...  Read More >>

We live in a world where our mobile devices have become extensions of ourselves. We depend on them for instant connections...  Read More >>

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​Oliver Hoffmann beschreibt eine zeitgemäß neue, holistische Sichtweise auf Innovation und wie diese universell...  Read More >>

Harness ""Code Halos"" to gain competitive advantage in the digital era Amazon beating Borders, Netflix beating...  Read More >>

This book argues that public trust is a prerequisite for successful collaboration between public organisations and...  Read More >>

Protocol ... so many questions have been put to me and my staff over the past years about this word and what it...  Read More >>

Online research has become the survey method of choice for many professional market researchers, and there has been...  Read More >>

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