Market research books

7571 books were found.

Digital Marketing Secrets For Small Business: How to unleash the power of the Internet to grow your business

Digital Marketing Secrets For Small Business: How to...
Author: Tim Fahndrich , Jeff Yoe ISBN: 9781497405448 Format: Paperback	$52.77
Martin Holsinger, founder and director of Yakima Valley Marketing, presents the secrets of harnessing the hidden... Read More >>

Produktpiraterie: Eine integrative Analyse der Einflussgrößen, Moderatoren und Mediatoren des Erwerbs von Fälschungen und Raubkopien

Produktpiraterie: Eine integrative Analyse der Einflussgrößen,...
Author: Thomas Niemand ISBN: 9783658055943 Format: Paperback	$142.29
Welchen Einflussgrößen unterliegen Konsumenten, wenn sie Formen der Produktpiraterie, insbesondere Fälschungen,... Read More >>

Labor and Employment Relations in a Globalized World: New Perspectives on Work, Social Policy and Labor Market Implications

Labor and Employment Relations in a Globalized World:...
Author: Toker Dereli , Y. Pinar Soykut-Sarica ISBN: 9783319043487 Format: Hardback	$232.85
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Decoding the New Consumer Mind: How and Why We Shop and Buy

Decoding the New Consumer Mind: How and Why We Shop...
Author: Kit Yarrow (Golden Gate University) ISBN: 9781118647684 Format: Hardback	$44.95
Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected... Read More >>

No-Nonsense Guide to Degrowth and Sustainability

No-Nonsense Guide to Degrowth and Sustainability
Author: Wayne Ellwood , Chris Brazier ISBN: 9781780261232 Format: Paperback	$22.95
The prevailing model of endless economic growth is unsustainable. This book unpicks the idea of degrowth and explores... Read More >>

Die Rolle der Marketingabteilung im Unternehmen: Eine branchenübergreifende empirische Untersuchung

Die Rolle der Marketingabteilung im Unternehmen: Eine...
Author: Philipp H. Grimm ISBN: 9783658052980 Format: Paperback	$142.29
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Strategic Alliances for Innovation and R&D

Strategic Alliances for Innovation and R&D
Author: T. K. Das ISBN: 9781623966225 Format: Paperback	$161.04
This volume features 11 chapters by leading scholars. It covers governance of high-tech alliances, knowledge flows... Read More >>

Strategic Alliances for Innovation and R&D

Strategic Alliances for Innovation and R&D
Author: T. K. Das ISBN: 9781623966232 Format: Hardback	$290.40
This volume features 11 chapters by leading scholars. It covers governance of high-tech alliances, knowledge flows... Read More >>

Real Marketing To The Customer Service Target Market: Interviews With Customers In Your Niche Audience

Real Marketing To The Customer Service Target Market:...
Author: Richardstep Marketing , Richard N Stephenson ISBN: 9781499396164 Format: Paperback	$26.32
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Happy Money

Happy Money
Author: Elizabeth Dunn , Michael Norton ISBN: 9781451665079 Format: Paperback	$50.13
Two professors combine their fascinating and cutting-edge research in behavioral science to explain how money can... Read More >>

It's Not the Size of the Data - It's How You Use It: Smarter Marketing with Analytics and Dashboards

It's Not the Size of the Data - It's How You Use It:...
Author: Koen Pauwels ISBN: 9780814433959 Format: Hardback	$79.07
The data is all there--but how can you cipher through it to find what can be used to take your marketing to all... Read More >>

Luxury Brands in Emerging Markets

Luxury Brands in Emerging Markets
Author: Glyn Atwal , Douglas Bryson ISBN: 9781306551526 Format: Electronic book text	$332.64
This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners,... Read More >>

A Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry

A Business History of the Swatch Group: The Rebirth...
Author: P. Donzé ISBN: 9781349482221 Format: Paperback	$446.16
This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself... Read More >>

Real Marketing To The Busy Parents Target Market: Interviews With Customers In Your Niche Audience

Real Marketing To The Busy Parents Target Market: Interviews...
Author: Richardstep Marketing , Richard N Stephenson ISBN: 9781499505856 Format: Paperback	$26.32
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A Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry

A Business History of the Swatch Group: The Rebirth...
Author: P. Donzé ISBN: 9781137389060 Format: Hardback	$446.16
This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself... Read More >>

The Active Consumer: Novelty and Surprise in Consumer Choice

The Active Consumer: Novelty and Surprise in Consumer...
Author: Marina Bianchi ISBN: 9781138007147 Format: Paperback	$96.99
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Germany’s Economic Renaissance: Lessons for the United States

Germany’s Economic Renaissance: Lessons for the United...
Author: J. Ewing ISBN: 9781137349736 Format: Hardback	$145.17
In Germany's Economic Renaissance, veteran European correspondent Jack Ewing of The International New York Times... Read More >>

Intercultural Readiness: Four Competences for Working Across Cultures

Intercultural Readiness: Four Competences for Working...
Author: U. Brinkmann , O. van Weerdenburg ISBN: 9781349467198 Format: Paperback	$129.35
Drawing on research from 30,000 individuals and their practical experience as intercultural management consultants,... Read More >>

Umgang US-amerikanischer Expatriate-Familien mit der deutschen Gastkultur: Ein Beitrag zur Entsendungsproblematik im Internationalen Management

Umgang US-amerikanischer Expatriate-Familien mit der...
Author: Melanie Wortmann ISBN: 9783658055691 Format: Paperback	$142.29
Mitarbeiterentsendungen haben im Rahmen der Globalisierung von Märkten und Unternehmen hohe Bedeutung. Zentral... Read More >>

Customer Value Creation Behavior

Customer Value Creation Behavior
Author: Youjae Yi ISBN: 9781138021020 Format: Hardback	$326.00
@text: Most existing literature still rely on investigating the traditional passive role of customers, put simply,... Read More >>

Happiness Centered Customers: Secrets of Creating Happy Customers for Life

Happiness Centered Customers: Secrets of Creating Happy...
Author: Suresh Devnani ISBN: 9781502586179 Format: Paperback	$23.76
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CIM Revision Cards: Assessing the Marketing Environment

CIM Revision Cards: Assessing the Marketing Environment...
Author: Diana Luck ISBN: 9781856178662 Format: Electronic book text	$39.47
Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information... Read More >>

CIM Coursebook Assessing the Marketing Environment

CIM Coursebook Assessing the Marketing Environment
Author: Diana Luck ISBN: 9780080966236 Format: Electronic book text	$110.75
A companion to the CIM professional marketing qualifications that includes study materials to be endorsed by The... Read More >>

From the Cradle to the Craze: China's Indigenous Automobile Industry

From the Cradle to the Craze: China's Indigenous Automobile...
Author: Yung-Tai Hsu ISBN: 9781625031181 Format: Paperback	$55.44
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Theory of the Leisure Class

Theory of the Leisure Class
Author: Thorstein Veblen ISBN: 9781499306378 Format: Paperback	$22.41
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