Market research books

7571 books were found.

Hooked: How to Build Habit-Forming Products

Hooked: How to Build Habit-Forming Products

Author: Nir Eyal ,  Ryan Hoover
ISBN: 9780615978628
Format: Hardback
$100.32

Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer...  Read More >>

Geschäftsmodelle für Fachverlage in der Weiterbildung: Eine Analyse auf Basis berufsbegleitender Angebote in Deutschland

Geschäftsmodelle für Fachverlage in der Weiterbildung:...

Author: Alexander Kolano
ISBN: 9783658047467
Format: Paperback
$116.41

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La Fusion Nucleaire

La Fusion Nucleaire

Author: Guy Laval
ISBN: 9781280960680
Format: Electronic book text
$310.94

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When Luxury Meets Art: Forms of Collaboration between Luxury Brands and the Arts

When Luxury Meets Art: Forms of Collaboration between...

Author: Olga Louisa Kastner
ISBN: 9783658045753
Format: Paperback
$145.17

Increasingly, luxury brands join forces with the arts today. Regardless of their growing practical relevance for...  Read More >>

Nature-Based Tourism in Mallorca’s Natural Areas: The Benefits of Tourism for Natural Areas

Nature-Based Tourism in Mallorca’s Natural Areas: The...

Author: Luisa Wolter
ISBN: 9783658045357
Format: Paperback
$145.17

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Hidden Champions in CEE and Turkey: Carving Out a Global Niche

Hidden Champions in CEE and Turkey: Carving Out a Global...

Author: Peter McKiernan ,  Danica Purg
ISBN: 9783642405037
Format: Hardback
$290.37

This book presents hidden champions in Central and Eastern Europe (CEE) and Turkey that have been studied as a joint...  Read More >>

Current Trends in Eye Tracking Research

Current Trends in Eye Tracking Research

Author: Mike Horsley ,  Matt Eliot
ISBN: 9783319028675
Format: Hardback
$413.97

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Applying Relational Sociology: Relations, Networks, and Society

Applying Relational Sociology: Relations, Networks,...

Author: C. Powell ,  C. Powell
ISBN: 9781349479047
Format: Paperback
$116.41

Edited by François Depelteau and Christopher Powell, this volume and its companion, Conceptualizing Relational Sociology:...  Read More >>

Finanzmarktpublika: Moralität, Krisen und Teilhabe in der ökonomischen Moderne

Finanzmarktpublika: Moralität, Krisen und Teilhabe in...

Author: Andreas Langenohl ,  Dietmar J. Wetzel
ISBN: 9783531197067
Format: Paperback
$77.60

Der Sammelband fragt nach den Konjunktionen von Finanzmarkt und den Krisen der modernen Gesellschaft, und zwar unter...  Read More >>

Handbook of Developments in Consumer Behaviour

Handbook of Developments in Consumer Behaviour

Author: Victoria K. Wells ,  Gordon Foxall
ISBN: 9781781953327
Format: Paperback
$136.75

This Handbook examines the area of consumer behaviour from the perspective of current developments and developing...  Read More >>

The Social Web in the Hotel Industry: The Impact of the Social Web on the Information Process of German Hotel Guests

The Social Web in the Hotel Industry: The Impact of...

Author: Nadine Chehimi
ISBN: 9783658045432
Format: Paperback
$145.17

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Technological Change and Skill Development in Arab Gulf Countries

Technological Change and Skill Development in Arab Gulf...

Author: Samia Mohamed Nour
ISBN: 9783319019154
Format: Hardback
$290.37

This book discusses skill formation, upskilling of workers, and their interaction with technological change in Gulf...  Read More >>

How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success

How to Measure Digital Marketing: Metrics for Assessing...

Author: L. Flores
ISBN: 9781137340689
Format: Hardback
$142.29

Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign...  Read More >>

Bundeswehrreform und Konversion: Nutzungsplanung in betroffenen Gemeinden

Bundeswehrreform und Konversion: Nutzungsplanung in...

Author: Laura Müller
ISBN: 9783658045296
Format: Paperback
$103.47

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Luxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand

Luxury, Lies and Marketing: Shattering the Illusions...

Author: M. Sicard
ISBN: 9781137264688
Format: Hardback
$103.47

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Globalization of Financial Institutions: A Competitive Approach to Finance and Banking

Globalization of Financial Institutions: A Competitive...

Author: Hasan Dincer ,  Ümit Hacioglu
ISBN: 9783319011240
Format: Hardback
$290.37

This peer-reviewed volume from the Society for the Study of Business and Finance, discusses current issues in globalization...  Read More >>

222 Keywords Marketing: Grundwissen für Manager

222 Keywords Marketing: Grundwissen für Manager

Author: Springer Fachmedien Wiesbaden
ISBN: 9783658033842
Format: Paperback
$46.55

Von Awareness Marketing über Customer Lifetime Value und Leapfrogging bis zur Wasserfallstrategie: Die Marketingsprache...  Read More >>

Consumer Culture Theory

Consumer Culture Theory

Author: Russell W. Belk ,  Linda Price
ISBN: 9781781908105
Format: Hardback
$261.95

This volume of Research in Consumer Behavior is made up from a selection of papers from the Eight Consumer Culture...  Read More >>

Neuromarketing in Action: How to Talk and Sell to the Brain

Neuromarketing in Action: How to Talk and Sell to the...

Author: Patrick M Georges ,  Anne-Sophie Bayle-Tourtoulou
ISBN: 9780749469276
Format: Paperback
$77.60

Learn how neuromarketing is playing an increasingly important role in current and future marketing strategies.  Read More >>

Insightful Knowledge: An Enlightened View of Social Media Strategy & Marketing

Insightful Knowledge: An Enlightened View of Social...

Author: Stephen Monaco
ISBN: 9781937829889
Format: Paperback
$52.67

An Excellent Business Guide for the Thorough Comprehension and Execution of Social Media Marketing and Adapting...  Read More >>

The World Economic Factbook

The World Economic Factbook

Author: Euromonitor International
ISBN: 9781842646168
Format: Paperback
$1097.58

Key facts and figures for 208 countries World Economic Factbook 2014 brings together key data on the economy and...  Read More >>

Contemporary Retail and Marketing Case Studies

Contemporary Retail and Marketing Case Studies

Author: C.H. van Heerden
ISBN: 9780702197673
Format: Paperback
$97.03

This engaging collection of case studies provides students with an insight into the world of business in South Africa....  Read More >>

Latest Reading Guide

NOV RG 20252

 

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