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Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer... Read More >>
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Increasingly, luxury brands join forces with the arts today. Regardless of their growing practical relevance for... Read More >>
This book presents hidden champions in Central and Eastern Europe (CEE) and Turkey that have been studied as a joint... Read More >>
Edited by François Depelteau and Christopher Powell, this volume and its companion, Conceptualizing Relational Sociology:... Read More >>
Der Sammelband fragt nach den Konjunktionen von Finanzmarkt und den Krisen der modernen Gesellschaft, und zwar unter... Read More >>
This Handbook examines the area of consumer behaviour from the perspective of current developments and developing... Read More >>
This book discusses skill formation, upskilling of workers, and their interaction with technological change in Gulf... Read More >>
Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign... Read More >>
This peer-reviewed volume from the Society for the Study of Business and Finance, discusses current issues in globalization... Read More >>
Von Awareness Marketing über Customer Lifetime Value und Leapfrogging bis zur Wasserfallstrategie: Die Marketingsprache... Read More >>
This volume of Research in Consumer Behavior is made up from a selection of papers from the Eight Consumer Culture... Read More >>
Learn how neuromarketing is playing an increasingly important role in current and future marketing strategies. Read More >>
An Excellent Business Guide for the Thorough Comprehension and Execution of Social Media Marketing and Adapting... Read More >>
Key facts and figures for 208 countries World Economic Factbook 2014 brings together key data on the economy and... Read More >>
This engaging collection of case studies provides students with an insight into the world of business in South Africa.... Read More >>