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9781781953327

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'... this Handbook could be recommended for everybody willing to establish or deepen the knowledge in consumer behavior, discover potential research areas and understand challenges of future consumer research.' - Transfer

'. . . this Handbook could be recommended for everybody willing to establish or deepen the knowledge in consumer behavior, discover potential research areas and understand challenges of future consumer research.' -- Transfer

`. . . this Handbook could be recommended for everybody willing to establish or deepen the knowledge in consumer behavior, discover potential research areas and understand challenges of future consumer research.' -- Transfer

'... this Handbook could be recommended for everybody willing to establish or deepen the knowledge in consumer behavior, discover potential research areas and understand challenges of future consumer research.' -- Transfer

Author Information

Edited by Victoria K. Wells, Professor of Sustainable Management, School for Business and Society, University of York and Gordon Foxall, Distinguished Research Professor, Cardiff Business School, Cardiff University, UK

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