Overview

This engaging collection of case studies provides students with an insight into the world of business in South Africa. It offers undergraduate students a practical view of marketing and management issues that many students might not have been exposed to. Written by entrepreneurs and business executives, the collection provides a unique 'inside' perspective on issues that challenge the local business community and highlights some of the successes, frustrations and challenges that are common in business today.

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9780702197673

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Author Information

Professor CH (Neels) van Heerden is currently Head of Department: Marketing, Logistics and Sport Management at Tshwane University of Technology. He has published more than 40 accredited articles. Neels has been a keynote speaker as well as an invited speaker at international conferences. He is associate editor of two ISO-accredited journals and serves on the editorial board of three journals accredited by the Department of Higher Education, in addition to being co-editor and author of a number of academic publications.

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