Market research books

Peace does not offer such an obvious rationale for arming oneself as does war. In fact, war expresses an intention...  Read More >>

How Asian Women Lead provides a vastly different picture than Western-focused leadership literature, highlighting...  Read More >>

It has been estimated that on average we see about 300 adverts a day and are exposed to over 2,000 more sales messages....  Read More >>

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Los cambios provocados por los avances tecnológicos en la economía y las políticas de tráfico de información están...  Read More >>

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The Tipping Pointmeets Freakonomics when the former creative director and Co-CEO of Barneys joins forces with a...  Read More >>

Synopsis coming soon.......  Read More >>

Effectively introduce and promote analytics within your enterprise All companies use information to set strategies...  Read More >>

This directory is based on the year-round reporting of the editors of Research Alert Pro, which abstracts research...  Read More >>

Zielgruppe „Frau“ oder „Best Ager“) werden gängige psychographische und geographische Ansätze sowie die Zukunftstrends...  Read More >>

Homo economicus has long ceased to be the model of a human being that is in line with actual human behavior. This...  Read More >>

Explores the extent of the psychological tricks and traps that companies devise to win our hard-earned money. This...  Read More >>

This study explores the effect of the relationship between merchant and affiliate on business success. In the last...  Read More >>

Effectively introduce and promote analytics within your enterprise All companies use information to set strategies...  Read More >>

Adapt to emerging trends in consumer behaviour and improve profitability as a result, with this exclusive insight...  Read More >>

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Brings together the research of world-class commentators on China from across Europe to explore the policy aspects...  Read More >>

This is a guide to help brand strategists consider what people really want in order to enhance their lives, and...  Read More >>

To stay competitive, firms need to build great products but they also need to lend these products to the uses and...  Read More >>

Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign...  Read More >>

In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities....  Read More >>

This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that...  Read More >>

Rethinking the Future of Europe has brought together three contrasting collections of contributions: the incrementalist...  Read More >>

This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone...  Read More >>