Affiliate Marketing: Factors Influencing Conversion Rates
Author:   Marc Uhlig ,  Dr Marc Uhlig
Publisher:   Createspace Independent Publishing Platform
ISBN:  

9781495438257


Pages:   218
Publication Date:   06 February 2014
Format:   Paperback
Availability:   Available To Order   Availability explained
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Affiliate Marketing: Factors Influencing Conversion Rates


Overview

This study explores the effect of the relationship between merchant and affiliate on business success. In the last 6 years I studied numerous reports about online marketing and I came across one issue over and over again. Affiliates claimed that they would be able to achieve better results if merchants would communicate more frequently with them. I could not find any research investigating this issue. The goal of this study is to investigate the effect of merchant-affiliate relationship on overall business success and to provide a model that explains predictability.

Full Product Details

Author:   Marc Uhlig ,  Dr Marc Uhlig
Publisher:   Createspace Independent Publishing Platform
Imprint:   Createspace Independent Publishing Platform
Dimensions:   Width: 21.60cm , Height: 1.40cm , Length: 27.90cm
Weight:   0.517kg
ISBN:  

9781495438257


ISBN 10:   1495438252
Pages:   218
Publication Date:   06 February 2014
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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Latest Reading Guide

NOV RG 20252

 

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