Contagious: How to Build Word of Mouth in the Digital Age
Author:   Jonah Berger
Publisher:   Simon & Schuster Ltd
ISBN:  

9781471111709


Pages:   256
Publication Date:   16 January 2014
Format:   Paperback
Availability:   In Print   Availability explained
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Contagious: How to Build Word of Mouth in the Digital Age


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Author:   Jonah Berger
Publisher:   Simon & Schuster Ltd
Imprint:   Simon & Schuster Ltd
Dimensions:   Width: 13.00cm , Height: 1.60cm , Length: 19.80cm
Weight:   0.182kg
ISBN:  

9781471111709


ISBN 10:   1471111709
Pages:   256
Publication Date:   16 January 2014
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. He’s a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in top-tier academic journals. He has consulted for a range of Fortune 500 companies, keynoted hundreds of events, and popular accounts of his work often appear in places like The New York Times, The Wall Street Journal, and Harvard Business Review. His research has also been featured in the New York Times Magazine’s “Year in Ideas.”

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