Market research books

7571 books were found.

Customer Visits: Building a Better Market Focus

Customer Visits: Building a Better Market Focus
Author: Professor Edward F McQuarrie (Santa Clara University) ISBN: 9781322509556 Format: Electronic book text	$554.40
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Advertising Confluence

Advertising Confluence
Author: Anshu Arora ISBN: 9781322553948 Format: Electronic book text	$178.20
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What Stays in Vegas

What Stays in Vegas
Author: Adam Tanner ISBN: 9781322544472 Format: Electronic book text	$73.89
The greatest threat to privacy today is not the NSA, but good-old American companies. Internet giants, leading retailers,... Read More >>

Market Research Methodologies

Market Research Methodologies
Author: Amandeep Takhar-Lail (University of Bedfordshire, UK) , Amandeep Takhar-Lail (University of Bedfordshire, UK) ISBN: 9781322226972 Format: Electronic book text	$567.60
Human inquiry has served as the impetus for a number of developments throughout history. Seeking new knowledge about... Read More >>

Shopping

Shopping
Author: David L Ames , J Ritchie Garrison ISBN: 9781322341286 Format: Electronic book text	$197.97
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Handbook of Research on Managing and Influencing Consumer Behavior

Handbook of Research on Managing and Influencing Consumer...
Author: Hans Ruediger Kaufman , Hans-Ruediger Kaufmann (University of Nicosia, Cyprus & International Business School at Vilnius University, Lithuania) ISBN: 9781322660271 Format: Electronic book text	$937.20
This book discusses the importance of understanding and implementing customer knowledge management and customer... Read More >>

Consumer Optimization Problem Solving

Consumer Optimization Problem Solving
Author: Alfred L Norman ISBN: 9781322668864 Format: Electronic book text	$335.28
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Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications, 4 Volumes

Marketing and Consumer Behavior: Concepts, Methodologies,...
Author: Information Resources Management Association (USA) , Information Resources Management Association (USA) ISBN: 9781322888460 Format: Electronic book text	$6322.80
As marketing professionals look for ever more effective ways to promote their goods and services to customers, a... Read More >>

Consumer Education (Rle Consumer Behaviour)

Consumer Education (Rle Consumer Behaviour)
Author: Marion Giordan ISBN: 9781322344461 Format: Electronic book text	$237.60
Education in consumer affairs has become increasingly important in recent years with the growth of consumer societies... Read More >>

Cases on Branding Strategies and Product Development

Cases on Branding Strategies and Product Development...
Author: Sarmistha Sarma , Sarmistha Sarma ISBN: 9781322987422 Format: Electronic book text	$514.80
This book is a collection of case studies illustrating successful brand management strategies as well as common... Read More >>

Brands

Brands
Author: Jonathan E Schroeder (Rochester Institute of Technology, USA) , Jonathan E Schroeder (Rochester Institute of Technology, USA) ISBN: 9781322344799 Format: Electronic book text	$382.80
Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural... Read More >>

Marketing to the 90s Generation

Marketing to the 90s Generation
Author: Anders Parment (Stockholm University, Sweden) ISBN: 9781322966700 Format: Electronic book text	$139.29
Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational... Read More >>

Consumer Europe

Consumer Europe
Author: Euromonitor International ISBN: 9781842646137 Format: Paperback	$1254.00
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Consumer Asia Pacific and Australasia

Consumer Asia Pacific and Australasia
Author: Euromonitor International ISBN: 9781842646151 Format: Paperback	$1254.00
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Consumer Middle East and North Africa

Consumer Middle East and North Africa
Author: Euromonitor International ISBN: 9781842646175 Format: Paperback	$1254.00
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Indian Stock Market: An Empirical Analysis of Informational Efficiency

Indian Stock Market: An Empirical Analysis of Informational...
Author: Gourishankar S. Hiremath ISBN: 9788132215899 Format: Paperback	$116.41
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Aiming Big with Small Cars: Emergence of a Lead Market in India

Aiming Big with Small Cars: Emergence of a Lead Market...
Author: Rajnish Tiwari , Cornelius Herstatt ISBN: 9783319020655 Format: Hardback	$232.85
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Contemporary Issues in Green and Ethical Marketing

Contemporary Issues in Green and Ethical Marketing
Author: Morven G. McEachern (University of Salford, UK) , Marylyn Carrigan (Coventry University, UK) ISBN: 9780415723824 Format: Hardback	$305.00
Informed by both a theoretical and practitioner-based perspective, this collection provides an accessible overview... Read More >>

Social Media and Emerging Economies: Technological, Cultural and Economic Implications

Social Media and Emerging Economies: Technological,...
Author: Manlio Del Giudice , Maria Rosaria Della Peruta ISBN: 9783319024899 Format: Paperback	$116.41
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Survey 101: 5 Steps to Winning Results

Survey 101: 5 Steps to Winning Results
Author: Lloyd Edward Corder ISBN: 9781494376994 Format: Paperback	$52.67
Want to start getting valuable feedback without wasting a lot of time, money or energy? Then, this practical, no-nonsense... Read More >>

Neuro-Sell: How Neuroscience can Power Your Sales Success

Neuro-Sell: How Neuroscience can Power Your Sales Success...
Author: Simon Hazeldine ISBN: 9780749469214 Format: Paperback	$69.84
Develop an effective, straightforward selling system based on neuroscience insights on how customers' minds really... Read More >>

Data Driven Marketing For Dummies

Data Driven Marketing For Dummies
Author: David Semmelroth (Mathematician and Database Marketing Consultant) ISBN: 9781118615843 Format: Paperback	$44.95
Embrace data and use it to sell and market your products Data is everywhere and it keeps growing and accumulating.... Read More >>

Model czlowieka hedonistycznego a spoleczna odpowiedzialnośc konsumentow .....(Polish Edition)

Model czlowieka hedonistycznego a spoleczna odpowiedzialnośc...
Author: Grzegorz Hoppe ISBN: 9781494221393 Format: Paperback	$26.27
Homo oeconomicus juz dawno przestal byc modelem czlowieka, ktory jest zgodny z rzeczywistymi zachowaniami ludzkimi.... Read More >>

The Power of Customer Misbehavior: Drive Growth and Innovation by Learning from Your Customers

The Power of Customer Misbehavior: Drive Growth and...
Author: M. Fisher , M. Abbott ISBN: 9781137348913 Format: Hardback	$103.47
To stay competitive, firms need to build great products but they also need to lend these products to the uses and... Read More >>

The Great East Japan Earthquake and Its Impact on German Firms: An Empirical Study

The Great East Japan Earthquake and Its Impact on German...
Author: Ralf Bebenroth ISBN: 9784431544500 Format: Paperback	$131.97
This publication sheds light on how Japan-based German firms dealt with the impact of the Great East Japan Earthquake... Read More >>

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