Aiming Big with Small Cars: Emergence of a Lead Market in India
Author:   Rajnish Tiwari ,  Cornelius Herstatt
Publisher:   Springer International Publishing AG
Edition:   2014 ed.
ISBN:  

9783319020655


Pages:   229
Publication Date:   12 November 2013
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
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Aiming Big with Small Cars: Emergence of a Lead Market in India


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Full Product Details

Author:   Rajnish Tiwari ,  Cornelius Herstatt
Publisher:   Springer International Publishing AG
Imprint:   Springer International Publishing AG
Edition:   2014 ed.
Dimensions:   Width: 15.50cm , Height: 1.50cm , Length: 23.50cm
Weight:   5.148kg
ISBN:  

9783319020655


ISBN 10:   331902065
Pages:   229
Publication Date:   12 November 2013
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

1.Setting the Scene: The Changing Innovation Landscape.- 2.Developing Countries and Innovation: Innovation Opportunities Spread Globally.- 3.Exploring Opportunities for Global Innovation: Contribution of the Lead Market Strategy.- 4.Growing Demand for Affordable Solutions: India as an Emerging Hub for Frugal Designs.- 5.Need for a Rethink: Challenging the Conventional Wisdom on Innovation Strategies.- 6.Investigating India’s Small Car Industry: Emergence of a Lead Market for Frugal Designs.- 7.Profile of India’s Automobile Industry.- 8.Role of Small Cars in India’s Passenger Car Segment.- 9.Shaping the Context.- 10.Conclusions.

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Author Information

Rajnish Tiwari is senior researcher at the Institute for Technology and Innovation Management of Hamburg University of Technology (TIM-TUHH), where he has been leading the 'Global Innovation' research programme since 2006. His particular research interest focuses on internationalization of R&D in India. He has published extensively on frugal innovations and India’s automotive industry. Rajnish Tiwari leads the German-Indian Round Table (GIRT) in Hamburg. Cornelius Herstatt is professor of Innovation Management and Director of TIM-TUHH. His research focuses on lead user and open innovation in global contexts. His recent work involves combining elements of this research with the investigation of lead markets. He has also been doing extensive research on Innovation Management practices in India and Japan. He holds a guest professorship with Tohoku-University in Sendai and is co-founder of the European Institute for Technology and Innovation Management (EITIM). Prof. Herstatt is a research alumni/fellow of the East-West Centre (Honolulu), JSPS (Japanese Society for promoting Science) and Templeton College in Oxford (UK).

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