Market research books

7571 books were found.

Basic Marketing Research (with Qualtrics Printed Access Card)

Basic Marketing Research (with Qualtrics Printed Access...
Author: Tracy Suter (University of Central Arkansas) , Gilbert Churchill (University of Wisconsin) ISBN: 9781133188544 Format: Mixed media product	$839.39
With features ranging from study tools to updated content to an easy-to-read writing style, this volume helps you... Read More >>

The Art of Complaining: Canada's Consumer Action Guide

The Art of Complaining: Canada's Consumer Action Guide...
Author: Phil Edmonston ISBN: 9781459719415 Format: Paperback	$31.02
Defective cars, contaminated food, insurance company abuses, botched vacations, or government errors and indifference... Read More >>

Ethical Consumption

Ethical Consumption
Author: Sophie Dubuisson-Quellier , Howard Scott ISBN: 9781552665831 Format: Paperback	$41.27
Translation of: La consommation engagee. Read More >>

Management of the Fuzzy Front End of Innovation

Management of the Fuzzy Front End of Innovation
Author: Oliver Gassmann , Fiona Schweitzer ISBN: 9783319010557 Format: Hardback	$181.10
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Product Variety in Automotive Industry: Understanding Niche Markets in America

Product Variety in Automotive Industry: Understanding...
Author: Marco Guerzoni ISBN: 9783319019062 Format: Paperback	$145.17
This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders... Read More >>

At the Intersection of Education, Marketing, and Transformation

At the Intersection of Education, Marketing, and Transformation...
Author: Sabra E. Brock ISBN: 9781618113122 Format: Hardback	$270.00
There have been significant changes in the last decade in the fields of education and marketing. Both have been... Read More >>

No More Free Lunch: Reflections on the Cuban Economic Reform Process and Challenges for Transformation

No More Free Lunch: Reflections on the Cuban Economic...
Author: Claes Brundenius , Ricardo Torres Pérez ISBN: 9783319009179 Format: Hardback	$232.85
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Management des geordneten Wandels

Management des geordneten Wandels
Author: Arthur D. Little ISBN: 9783663107064 Format: Paperback	$92.37
Der große österreichische Nationalökonom Joseph Alois Schumpeter gehört zweifel- los weltweit zu den bedeutendsten... Read More >>

From Chinese Brand Culture to Global Brands: Insights...
Author: W. Zhiyan , J. Borgerson ISBN: 9781137276346 Format: Hardback	$116.41
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Marketing Strategy: A Life-Cycle Approach

Marketing Strategy: A Life-Cycle Approach
Author: Alvin Lee , Mark Edwards ISBN: 9781107607293 Format: Paperback	$150.08
A fresh approach to teaching students how to devise, implement and monitor strategies for superior performance in... Read More >>

The Theory of the Leisure Class

The Theory of the Leisure Class
Author: Thorstein Veblen ISBN: 9781493557080 Format: Paperback	$42.24
"Classic of economic and social theory offers satiric examination of the hollowness and falsity suggested by the... Read More >>

Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets

Managing Social Media and Consumerism: The Grapevine...
Author: . Rajagopal ISBN: 9781349448401 Format: Paperback	$290.37
Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes... Read More >>

Exporting Prosperity: Why the U.S. Economy May Never Recover...

Exporting Prosperity: Why the U.S. Economy May Never...
Author: James H Boudreau ISBN: 9780989897303 Format: Paperback	$52.75
"The United States has spent a good portion of the past 20 years in or on the brink of economic recession. The Federal... Read More >>

Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets

Managing Social Media and Consumerism: The Grapevine...
Author: . Rajagopal ISBN: 9781137281913 Format: Hardback	$232.85
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Preparing for Today's Global Job Market: From the Lens of Color

Preparing for Today's Global Job Market: From the Lens...
Author: C. Robinson-Easley ISBN: 9781349469840 Format: Paperback	$97.03
From the Lens of Color identifies and delineates a methodology for effectively positioning and/or repositioning... Read More >>

Preparing for Today's Global Job Market: From the Lens of Color

Preparing for Today's Global Job Market: From the Lens...
Author: C. Robinson-Easley ISBN: 9781137354051 Format: Hardback	$102.21
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Marketing Cases from Emerging Markets

Marketing Cases from Emerging Markets
Author: Dilip Mutum , Sanjit Kumar Roy ISBN: 9783642368608 Format: Hardback	$116.41
Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case... Read More >>

Soulful Corporations: A Values-Based Perspective on Corporate Social Responsibility

Soulful Corporations: A Values-Based Perspective on...
Author: Shashank Shah , V.E. Ramamoorthy ISBN: 9788132212744 Format: Hardback	$116.41
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Evolution of Innovation Management: Trends in an International Context

Evolution of Innovation Management: Trends in an International...
Author: Alexander Brem , Eric Viardot ISBN: 9781299406209 Format: Electronic book text	$316.80
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Marketing Research: Asia-Pacific Edition

Marketing Research: Asia-Pacific Edition
Author: Ben Lowe (University of Kent, UK) , Hume Winzar (Macquarie University) ISBN: 9780170236027 Format: Paperback	$253.55
Marketing Research 3rd Asia'Pacific edition continues to equip students with the knowledge and skills required to... Read More >>

The Human Brand: How We Relate to People, Products,...
Author: Chris Malone , Susan T Fiske ISBN: 9781665158169 Format: Audio	$49.82
Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one... Read More >>

The Human Brand: How We Relate to People, Products,...
Author: Chris Malone , Susan T Fiske ISBN: 9781665158176 Format: Audio	$49.82
Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one... Read More >>

The Human Brand Lib/E: How We Relate to People, Products,...
Author: Chris Malone , Susan T Fiske ISBN: 9781665158152 Format: Audio	$49.82
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Consumer Behaviour: Understanding Consumer Psychology and Marketing

Consumer Behaviour: Understanding Consumer Psychology...
Author: Dos Santos , Mpinganjira ISBN: 9780195999327 Format: Paperback	$136.95
Consumer Behaviour: Understanding Consumer Psychology and Marketing sheds more light on this dynamic field of study... Read More >>

Dynamics of Competitive Advantage and Consumer Perception in Social Marketing

Dynamics of Competitive Advantage and Consumer Perception...
Author: Avinash Kapoor , Chinmaya Kulshrestha ISBN: 9781466644304 Format: Hardback	$373.95
""This book explores important social issues that call for reform such as health care, self-perceptions, and corporate... Read More >>

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