Market research books

 Read More >>

Looks at the dangers of unbalanced income distribution, and shows how the United States claims the most billionaires...  Read More >>

Understanding the growing Latino community is one of the keys to success for every marketer, politician and corporation...  Read More >>

The Arab World Edition of this well respected marketing text provides excellent coverage of theoretical aspects...  Read More >>

An award-winning author takes her investigative-journalism skills--honed from two decades as a business journalist--to...  Read More >>

""In today s rapidly changing digital environment, Darwinism is alive and well. What s the Future of Business...  Read More >>

Bob Hayes, PhD presents best practices in measurement and analytics for customer experience management (CEM) programs....  Read More >>

An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on...  Read More >>

Conquering Global Markets offers assessments of the issues, statistics, cases, and best practices of mergers, acquisitions,...  Read More >>

 Read More >>

Marketing Research: Tools & Techniques offers a lively and accessible introduction to the world of marketing research....  Read More >>

Which measurement scales have been used the most in consumer insight research? Dr. Bruner, author of the classic...  Read More >>

The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have...  Read More >>

This thesis deals with Rare Earth Elements (REE), especially with neodymium used in permanent magnets, from a very...  Read More >>

Presents papers which grapple with some of the most important developments and challenges in International Business,...  Read More >>

Census 2010 confirms the enormous growth of multicultural households across America: Census 2010 data revealed that...  Read More >>

 Read More >>

 Read More >>

 Read More >>

Non-profits need to differentiate themselves from the competition, build brand awareness, and increase their visibility...  Read More >>

Survey data are used in many disciplines from Social Sciences to Economics. But might interviewers’ behaviour affect...  Read More >>

Our world is undergoing rapid transformation. In this tide of change and upheaval, customers are stepping into their...  Read More >>

""This book offers the most relevant theories about culture and European market segmentation as well as providing...  Read More >>

​The Financial Crisis, though originating in the US, is global and comparable with the Great Depression of the 1930s....  Read More >>

Jeff Brady explains the evolution of media and describes how a powerful Brand Echo can supersede all other media....  Read More >>