Overview

Jeff Brady explains the evolution of media and describes how a powerful Brand Echo can supersede all other media. Ultimately, Jeff believes a powerful brand is built on word of mouth marketing, which is still the most effective tool in building momentum for a product, service or a company. He provides a journalist's understanding of modern media and can help develop a compelling, tangible brand message that will resonate with clients, vendors and newsrooms. Time and time again, Jeff demonstrates the ability to cut through industry jargon and clutter to identify the key component of an overall campaign that lifts it from dull to dazzling.

Full Product Details

9780982562222

Table of Contents

Reviews

If you want your message heard above the din of other messages, then this book is your best resource. Stories are data delivered in prose and 'Brand Echonomics' delivers the goods. -- Charles Humphreyson, Vistage Chair, Executive Coach and Venture Capitalist Cover blurb

Author Information

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available