Market research books

From bestselling author and marketing guru Harry Beckwith, a guide to deciphering what it takes to motivate customers...  Read More >>

What Were They Thinking? Recent Opinions & Facts From and About New York State Residents is the result of several...  Read More >>

This new updated and revised second edition of Consumerology reveals the myriad tricks and psychological games high...  Read More >>

The issue of online privacy is hitting the headlines as Internet users realise that companies are tracking their...  Read More >>

Provides readers with an overview of the information gathering function from the perspective of the researchers...  Read More >>

Intelligent Video Technology (IVT) is a combination of 24/7 digital video monitoring that measures customers’ real-time...  Read More >>

The American toy business is massive, world dominating, cutthroat, exciting, and increasingly willing to sacrifice...  Read More >>

The book presents an integrative viewpoint of behavioral economics as an approach to analyze the behavior of decision-makers...  Read More >>

 Read More >>

 Read More >>

La clasificacionde las tecnicas de segmentacion distingue entre tecnicas predictivas, en las que las variables que...  Read More >>

Understand the impact of a global ageing population on how products are bought, and the effect this has on how to...  Read More >>

Las tecnicas de Analisis Estadistico de datos juegan un papel importante en la Investigacion de Mercados. La recogida...  Read More >>

 Read More >>

 Read More >>

 Read More >>

Understand the impact of a global ageing population on how products are bought, and the effect this has on how to...  Read More >>

What Were They Thinking? Recent Opinions & Facts From and About New York State Residents is the result of several...  Read More >>

 Read More >>

 Read More >>

This volume provides an interdisciplinary analysis on the political role of corporations in society by using the...  Read More >>

This highly practical book explains how executive teams in global companies can work together to successfully drive...  Read More >>

By exploring how financial, legal and wider socio-economic systems can accelerate or decelerate the harmonization...  Read More >>

For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers....  Read More >>

The authors identify conditions under which firms seek higher rather than lower regulation in a context of weak...  Read More >>