Overview

The issue of online privacy is hitting the headlines as Internet users realise that companies are tracking their every move. The controversial advertising technique 'Online Behavioural Targeting' is a key part of this process. This book reveals how it works and what companies are doing with your data. Learn the huge differences in the amount users are tracked online and what 'opting out' really means. Find out about the growing consumer awareness of the ways companies and governments use our data. Uncover the ways companies can create truly unique relationships between consumers and brands online. Discover how a digital memory would help everyone to get to know themselves better and how sharing this knowledge could benefit society.

Full Product Details

9781482511536

Table of Contents

Reviews

Author Information

Javier Aranda Serralbo is an independent thinker, freelancer and self-proclaimed 'Digital Nomad'. Born in sunny Spain, he studied for a BSc Business and a BSc Human Resources Management at Pablo de Olavide Universtity in Seville. He took a MSc Marketing Research at Rey Juan Carlos University in Madrid and later on a MSc in Consumer Psychology at London Metropolitan. Specializing in branding and human behaviour, he has experience as a product manager in a variety of fields. For the last two years he has worked within the behavioural department of Yahoo! as a Data Insight Analyst. He is one of the few to think that marketing must be devoted to promoting long lasting products and long lasting happiness. He renounces the conventional '-isms' of the pre-Digital Age and promotes a professional life in which projects are developed online rather than in the office. Currently you can find him travelling the world working as a freelance consumer psychologist and writer to satisfy his biggest hobby - problem solving. If you share his hobby, please don't hesitate to contact him to play together: javieraranda@outlook.com

Tab Content 6

Countries Available