Market research books

7571 books were found.

Loyalty Schemes in Retailing: A Comparison of Stand-Alone and Multi-Partner Programs

Loyalty Schemes in Retailing: A Comparison of Stand-Alone...
Author: Nicolas Hoffmann ISBN: 9781306561938 Format: Electronic book text	$540.14
To expand existing literature on loyalty schemes, the impact of stand-alone vs. multi-partner programs on customer... Read More >>

Near Field Communication Im Handel

Near Field Communication Im Handel
Author: Philipp Demeter ISBN: 9781306561617 Format: Electronic book text	$276.99
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Transcultural Marketing for Incremental and Radical Innovation

Transcultural Marketing for Incremental and Radical...
Author: Bryan Christiansen (PryMarke, LLC, USA) , Salih Yildiz ISBN: 9781306694926 Format: Electronic book text	$488.40
As technology continues to drive innovation and impact societies across multiple national boundaries and cultures,... Read More >>

Consumption of Inequality, The: Weapons of Mass Distraction

Consumption of Inequality, The: Weapons of Mass Distraction...
Author: Karen Bettez Halnon ISBN: 9781299951310 Format: Electronic book text	$224.40
The fads, fashions, and media in popular consumer culture frequently make recreational and ideological fun of... Read More >>

Big Data Marketing: Engage Your Customers More Effectively and Drive Value

Big Data Marketing: Engage Your Customers More Effectively...
Author: Lisa Arthur ISBN: 9781299966246 Format: Electronic book text	$79.20
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Present Yourself

Present Yourself
Author: Kit Seeborg , Andrea Meyer ISBN: 9781306811262 Format: Electronic book text	$58.05
With the success of SlideShare and other online presentation sites, slide presentations have become the language... Read More >>

The Behavioral Foundations of Public Policy

The Behavioral Foundations of Public Policy
Author: Eldar Shafir (Princeton University, USA) ISBN: 9781400845347 Format: Electronic book text	$271.92
In recent years, remarkable progress has been made in behavioral research on a wide variety of topics, from behavioral... Read More >>

Zielgruppen Im Konsumentenmarketing

Zielgruppen Im Konsumentenmarketing
Author: Marion Halfmann ISBN: 9783658006259 Format: Electronic book text	$184.77
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Mixed Method Research Design

Mixed Method Research Design
Author: S Sreejesh , Sanjay Mohapatra ISBN: 9783319026879 Format: Electronic book text	$340.56
This book will help readers design and conduct research in management-related fields. It examines the procedures... Read More >>

Darwinian Fitness in the Global Marketplace: Analysing the Competition

Darwinian Fitness in the Global Marketplace: Analysing...
Author: P. Rajagopal ISBN: 9781349350216 Format: Paperback	$145.17
Reviews theories of competition and existing literature, and examines the attributes of market competition and strategies... Read More >>

Drucker on Marketing: Lessons from the World's Most Influential Business Thinker

Drucker on Marketing: Lessons from the World's Most...
Author: William Cohen , Cohen ISBN: 9780071778626 Format: Hardback	$62.95
Bill Cohen's interpretation of Drucker's work has never been needed more than today, when marketing spells difference... Read More >>

The Network Is Your Customer: Five Strategies to Thrive in a Digital Age

The Network Is Your Customer: Five Strategies to Thrive...
Author: David L. Rogers ISBN: 9780300188295 Format: Paperback	$30.95
Whether shoppers, charitable donors, or election voters, today's customers are harnessing digital tools to connect... Read More >>

The Era of Global Transition: Crises and Opportunities in the New World

The Era of Global Transition: Crises and Opportunities...
Author: R. Davies ISBN: 9781349345755 Format: Paperback	$116.16
Davies explores and questions the central business challenges of a world in transition. Having shifted from a unipolar... Read More >>

Financial Crisis, Labour Markets and Institutions

Financial Crisis, Labour Markets and Institutions
Author: Sebastiano Fadda (University of Roma Tre, Italy) , Pasquale Tridico (University of Roma Tre, Italy) ISBN: 9781299141247 Format: Electronic book text	$356.40
This book seeks to explain the global financial crisis and its wider economic, political, and social repercussions,... Read More >>

Marketing Management in Asia

Marketing Management in Asia
Author: Stanley Paliwoda (University of Strathclyde, UK) , Tim Andrews (University of Strathclyde, UK) ISBN: 9781283942546 Format: Electronic book text	$356.40
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Bank Behaviour and Resilience: The Effect of Structures, Institutions and Agents

Bank Behaviour and Resilience: The Effect of Structures,...
Author: Caner Bakir ISBN: 9781299406339 Format: Electronic book text	$237.60
This book provides new interdisciplinary and comparative answers as to why banking sectors in 'liberal' and 'coordinated'... Read More >>

Driving Loyalty

Driving Loyalty
Author: Kirk Kazanjian ISBN: 9781299467378 Format: Electronic book text	$221.76
Must-reading for every manager, entrepreneur, corporate executive, and anyone looking to increase customer satisfaction,... Read More >>

Sales Coaching by Benedict: Vertriebserfolg Mit Klaren Strukturen Und Herz

Sales Coaching by Benedict: Vertriebserfolg Mit Klaren...
Author: Karl Herndl ISBN: 9781299845602 Format: Electronic book text	$105.57
Wer Ordnung hat, hat auch Erfolg. Klare Strukturen und ganzheitliche Organisation gepaart mit Menschlichkeit dienen... Read More >>

Food Policy and the Environmental Credit Crunch: From Soup to Nuts

Food Policy and the Environmental Credit Crunch: From...
Author: Julie Hudson (both at UBS Investment Bank, UK) , Paul Donovan ISBN: 9781299852686 Format: Electronic book text	$118.80
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The Routledge Companion to Digital Consumption

The Routledge Companion to Digital Consumption
Author: Dr Russell W Belk (York University, Canada) , Rosa Llamas (University of Le??n, Spain University of Leon, Spain University of Leon, Spain University of Leon, Spain University of Leon, Spain University of Leon, Spain) ISBN: 9781299540330 Format: Electronic book text	$696.96
The first generation that has grown up in a digital world is now in our university classrooms. They, their teachers... Read More >>

Choice Modelling

Choice Modelling
Author: S Hess , A Daly ISBN: 9781299700437 Format: Undefined	$369.60
Choice modelling has been one of the most active fields in economics over recent years. This valuable new book contains... Read More >>

Responsible and Ethical Tourist Behaviour

Responsible and Ethical Tourist Behaviour
Author: Clare Weeden (University of Brighton, UK) ISBN: 9781299793132 Format: Electronic book text	$377.52
What is important to ethical consumers when thinking about going on holiday and how do they incorporate their lifestyle... Read More >>

The Renaissance Society: How the Shift from Dream Society to the Age of Individual Control Will Change the Way You Do Business

The Renaissance Society: How the Shift from Dream Society...
Author: Rolf Jensen , Mika Aaltonen ISBN: 9781299825192 Format: Electronic book text	$73.92
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Innovating Analytics: Word of Mouth Index- Use the Next Generation of Net Promoter to Increase Sales and Drive Results

Innovating Analytics: Word of Mouth Index- Use the Next...
Author: Larry Freed ISBN: 9781299907775 Format: Electronic book text	$68.64
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Economics and Social Conflict: Evil Actions and Evil Social Institutions in Virtual Worlds

Economics and Social Conflict: Evil Actions and Evil...
Author: Carl Mildenberger ISBN: 9781299916753 Format: Electronic book text	$264.00
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