Market research books

7571 books were found.

Management Von Luxusmarken: Konzeption Und Best Practices

Management Von Luxusmarken: Konzeption Und Best Practices...
Author: Susanna Wassel ISBN: 9781299548640 Format: Electronic book text	$89.63
Die Zielsetzung dieser Arbeit besteht darin, einen umfassenden Einblick in die unterschiedlichen strategischen und... Read More >>

Healthy Mix?, A: Health-Food Retail and Mixed-Use Development

Healthy Mix?, A: Health-Food Retail and Mixed-Use Development...
Author: Benjamin Heldt ISBN: 9781299550575 Format: Electronic book text	$108.11
Mixed-use developments are one of the means planners use to realize land-use changes required by SB375 to encounter... Read More >>

Konsumentenpreiswissen: Eine Empirische Studie Im Osterreichischen Lebensmitteleinzelhandel

Konsumentenpreiswissen: Eine Empirische Studie Im Osterreichischen...
Author: Christian Idinger ISBN: 9781299555631 Format: Electronic book text	$187.31
Der Einfluss von Dauertiefpreisen bzw. langfristigen Preisanderungen auf das Konsumentenpreiswissen ist in Zeiten... Read More >>

Emotions and Consumption Behaviour

Emotions and Consumption Behaviour
Author: I Soscia ISBN: 9781299592582 Format: Undefined	$287.76
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A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

A/B Testing: The Most Powerful Way to Turn Clicks Into...
Author: Dan Siroker , Pete Koomen ISBN: 9781299804739 Format: Electronic book text	$73.79
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Consumer Behaviour

Consumer Behaviour
Author: Leon G Schiffman , Leslie Kanuk ISBN: 9781299317123 Format: Electronic book text	$291.43
Reflecting the Australian Business environment, this edition uses a marketing segmentation approach to convey the... Read More >>

Best Customers: Demographics of Consumer Demand, 9th Edition: Demographics of Consumer Demand

Best Customers: Demographics of Consumer Demand, 9th...
Author: Cheryl Russell , New Strategist Publications Inc ISBN: 9781306188395 Format: Electronic book text	$274.43
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Luxury, Lies and Marketing

Luxury, Lies and Marketing
Author: Marie-Claude Sicard ISBN: 9781306285322 Format: Electronic book text	$110.88
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Social Marketing: From Tunes to Symphonies

Social Marketing: From Tunes to Symphonies
Author: Professor Gerard Hastings, (Pr (University of Stirling, UK) , Christine Domegan (National University of Ireland, Galway) ISBN: 9781299979758 Format: Electronic book text	$485.76
Social Marketing involves the application of marketing techniques (usually associated with promoting consumption)... Read More >>

Strategisches Ingredient Branding: Entwicklung Und Positionierung Von Zulieferermarken Durch Markenkooperationen

Strategisches Ingredient Branding: Entwicklung Und Positionierung...
Author: Johannes Zuberer ISBN: 9781306561457 Format: Electronic book text	$554.35
Durch Ingredient Branding bauen Zulieferer eine eigene Marke auf und emanzipieren sich vom Endprodukthersteller.... Read More >>

Lean Analytics

Lean Analytics
Author: Alistair Croll , Benjamin Yoskovitz ISBN: 9781322124452 Format: Electronic book text	$79.17
Whether you're a startup founder trying to disrupt an industry or an intrapreneur trying to provoke change from... Read More >>

Sharing Is Good

Sharing Is Good
Author: Beth Buczynski ISBN: 9781322525013 Format: Electronic book text	$47.39
The new sharing economy -- reduce waste, save money and become more self-sufficient, all without buying more stuff... Read More >>

Clickology

Clickology
Author: Graham Jones ISBN: 9781322587738 Format: Electronic book text	$52.67
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Brain Sell

Brain Sell
Author: David Lewis (Princeton University Professor of Employment Law, Middlesex University Business Princeton University Princeton University) ISBN: 9781322606996 Format: Electronic book text	$52.67
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Secrets of Advertising to Gen y Consumers

Secrets of Advertising to Gen y Consumers
Author: Aiden Livingston ISBN: 9781322779201 Format: Electronic book text	$34.29
This book explains the new and innovative ways to market products and services to the younger, Gen Y. This book... Read More >>

Qualitative Consumer and Marketing Research

Qualitative Consumer and Marketing Research
Author: Robert V. Kozinets , Eileen Fischer ISBN: 9781446272060 Format: Electronic book text	$359.04
Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through... Read More >>

The Quintessence of Intercultural Business Communication

The Quintessence of Intercultural Business Communication...
Author: Melanie Moll ISBN: 9783642282379 Format: Hardback	$237.57
Successful business communication is more than simply speaking your client’s language. We take apart real examples... Read More >>

Leadership Development in a Global World: The Role of Companies and Business Schools

Leadership Development in a Global World: The Role of...
Author: J. Canals ISBN: 9781349346875 Format: Paperback	$116.16
Global companies are facing a new, pressure to develop leaders with global mindsets. The war for managerial talent... Read More >>

Citizen-Consumers and Evolution: Reducing Environmental Harm through Our Social Motivation

Citizen-Consumers and Evolution: Reducing Environmental...
Author: Mikael Klintman ISBN: 9781137276797 Format: Hardback	$112.56
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Research in Consumer Behavior

Research in Consumer Behavior
Author: Russell Belk (University of Utah, Salt Lake City, USA) , Linda Scott (Sa??d Business School, University of Oxford, UK) ISBN: 9781283868976 Format: Electronic book text	$427.52
This volume presents papers that cover a wide gamut including immigrant consumption experiences, gift-giving, sharing,... Read More >>

Comparative Responses to Globalization: Experiences of British and Japanese Enterprises

Comparative Responses to Globalization: Experiences...
Author: M. Umemura , R. Fujioka ISBN: 9781137263629 Format: Hardback	$116.41
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Comparative Responses to Globalization: Experiences of British and Japanese Enterprises

Comparative Responses to Globalization: Experiences...
Author: M. Umemura , R. Fujioka ISBN: 9781349442652 Format: Paperback	$145.17
Explores how British and Japanese firms have responded to globalization from a long-term perspective. Incorporates... Read More >>

The Essentials of Marketing Research

The Essentials of Marketing Research
Author: Lawrence Silver (Southeastern Oklahoma State University, USA) , Robert E. Stevens (Southeastern Oklahoma State University, USA) ISBN: 9780415899284 Format: Paperback	$175.00
Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful... Read More >>

The Rise of Marketing and Market Research

The Rise of Marketing and Market Research
Author: H. Berghoff , P. Scranton ISBN: 9780230341067 Format: Hardback	$116.41
This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore... Read More >>

The Essentials of Marketing Research

The Essentials of Marketing Research
Author: Lawrence Silver (Southeastern Oklahoma State University, USA) , Robert E. Stevens (Southeastern Oklahoma State University, USA) ISBN: 9780415899291 Format: Hardback	$368.00
Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful... Read More >>

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