Market research books

In Situating Child Consumption the contributors offer a provocative stance rethinking values and notions of children,...  Read More >>

Presents a theoretical approach for enhancing consumer processing and memory of marketing communication. This book...  Read More >>

Attributes the technological progress and the consequent increase in wealth and general welfare in the last two...  Read More >>

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Global Perspectives in Cross-Cultural and Cross-National Consumer Research deals with several important issues crucial...  Read More >>

Draws on consumer research to reveal the people, the places, and the motives behind the buying behavior that creates...  Read More >>

​Die Diskussion in der Organisationstheorie und -praxis rankt sich wiederkehrend um die These, dass sich die Organisation...  Read More >>

A practical guide, Helping Shoppers Shop - Volume 1: Choosing focuses on the product selection process from the...  Read More >>

YOUR GUIDE TO A FULFILLING BUSINESS AND PERSONAL FUTUREBased on research by one of the world's largest growth-consulting...  Read More >>

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One of the first books to analyze business and financial aspects of sustainable transport and fuels systems and...  Read More >>

Buying Customers - Revolutionary NEW rules for you to get more customers with far less money. 1.What if you were...  Read More >>

<p>Cash Content Creation - How To Easily Create Compelling Written Content For Your Websites That Your Visitors...  Read More >>

Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving...  Read More >>

The United States lost one third of its factory jobs in the past decade as jobs were outsourced offshore, mostly...  Read More >>

Interdisciplinary approaches are critical to solve the interesting problems of the day. This volume seeks to capture...  Read More >>

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In Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural...  Read More >>

Arlene Davila provides an examination of the hispanic marketing industry and its role in the marketing of US Latinos....  Read More >>

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First book to combine financial results with proprietary benchmarking data and in-depth interviews with experienced...  Read More >>

Marktforschungsergebnisse aktivieren maßgeblich Entscheidungen in Unternehmen. Daher sollte der Marktforscher in...  Read More >>

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The easy money that flowed through the banking system prior to 2008 fueled a boom in buy-outs. Now it is gone, how...  Read More >>