Market research books

7571 books were found.

Consumer Behavior and Advertising Involvement: Selected Works of Herbert E. Krugman

Consumer Behavior and Advertising Involvement: Selected...
Author: Edward P Krugman (Cahill Gordon & Reindel, LLP, New York, USA) ISBN: 9781283888141 Format: Electronic book text	$264.00
First Published in 2008. Routledge is an imprint of Taylor & Francis, an informa company. Read More >>

Embedded Lead Users Inside the Firm: How Innovative User Employees Contribute to the Corporate Product Innovation Process

Embedded Lead Users Inside the Firm: How Innovative...
Author: Tim Schweisfurth ISBN: 9781283909341 Format: Electronic book text	$211.07
The central phenomenon of this book are embedded lead users (ELUs): employees of firms who experience emerging needs... Read More >>

CIM Coursebook 06/07 Marketing Research and Information

CIM Coursebook 06/07 Marketing Research and Information...
Author: Matthew Housden ISBN: 9781283883542 Format: Electronic book text	$316.67
Elsevier/Butterworth-Heinemann s 2006-2007 Official CIM Coursebook series offers you the complete package for exam... Read More >>

The Routledge Companion to Identity and Consumption

The Routledge Companion to Identity and Consumption...
Author: Ayalla A Ruvio (Temple University, USA) , Dr Russell W Belk (York University, Canada) ISBN: 9781283942348 Format: Electronic book text	$594.00
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Ethics in Consumer Choice: An Empirical Analysis Based on the Example of Coffee

Ethics in Consumer Choice: An Empirical Analysis Based...
Author: Nina Langen ISBN: 9781283946377 Format: Electronic book text	$237.47
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Decoded

Decoded
Author: Phil Barden ISBN: 9781283960472 Format: Electronic book text	$86.99
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Market Segmentation Success: Making It Happen!

Market Segmentation Success: Making It Happen!
Author: Sally Dibb , Lyndon Simkin ISBN: 9781283962193 Format: Electronic book text	$422.40
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Marktforschungsergebnisse Zielgruppengerecht Kommunizieren: Ergebnisberichte - Prasentationen - Workshops

Marktforschungsergebnisse Zielgruppengerecht Kommunizieren:...
Author: Alexander Magerhans , Julia Cimbalista ISBN: 9781283926614 Format: Electronic book text	$131.97
Marktforschungsergebnisse aktivieren massgeblich Entscheidungen in Unternehmen. Daher sollte der Marktforscher in... Read More >>

Managing Customer Trust, Satisfaction, and Loyalty Through Information Communication Technologies

Managing Customer Trust, Satisfaction, and Loyalty Through...
Author: Riyad Eid (United Arab Emirates University, UAE United Arab Emirates University School of Business and Economics, UAE & Tanta University Business School, Egypt) ISBN: 9781283959681 Format: Electronic book text	$488.40
Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology... Read More >>

Fair Trade, Sustainability and Social Change

Fair Trade, Sustainability and Social Change
Author: Ian Hudson , Mark Hudson (Australian National University, Canberra Kyushu University, Japan Kyushu University, Japan) ISBN: 9781299406599 Format: Electronic book text	$237.60
The authors critically evaluate the fair trade movement's role in pursuing a more just and environmentally sustainable... Read More >>

Facebook, Twitter Und Co. in Hotellerie Und Gastronomie: Ein Handbuch Fur Praktiker

Facebook, Twitter Und Co. in Hotellerie Und Gastronomie:...
Author: Thomas Hinterholzer ISBN: 9781299846340 Format: Undefined	$105.57
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Marketing Database Analytics: Transforming Data for Competitive Advantage

Marketing Database Analytics: Transforming Data for...
Author: Andrew D Banasiewicz (Boston University, USA) ISBN: 9781299733299 Format: Electronic book text	$396.00
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Customers at Work: New Perspectives on Interactive Service Work

Customers at Work: New Perspectives on Interactive Service...
Author: Wolfgang Dunkel , Frank Kleemann ISBN: 9781299764170 Format: Electronic book text	$264.00
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Market Research in Practice: How to Get Greater Insight from Your Market

Market Research in Practice: How to Get Greater Insight...
Author: Paul N Hague , Nicholas Hague ISBN: 9781299908161 Format: Undefined	$248.03
Offers an introduction to market research tools, approaches and issues. Providing a step-by-step guide to the whole... Read More >>

Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research

Questionnaire Design: How to Plan, Structure and Write...
Author: Ian Brace ISBN: 9781299616042 Format: Undefined	$197.87
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Marketing to Millennials

Marketing to Millennials
Author: Jeff Fromm , Christie Garton ISBN: 9781299684256 Format: Electronic book text	$65.87
The numbers cannot be ignored: eighty million Millennials wielding $200 billion in buying power are entering their... Read More >>

The Psychology of Consumer Behavior

The Psychology of Consumer Behavior
Author: Brian Mullen , Assistant Professor Craig Johnson, PH.D. (University of Guelph, CA) ISBN: 9781299696426 Format: Electronic book text	$158.40
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Technology and Organization: Power, Meaning, and Design: Power, Meaning and Deisgn

Technology and Organization: Power, Meaning, and Design:...
Author: Harry Scarbrough (Professor, Warwick Business School) , J Martin Corbett ISBN: 9781299813342 Format: Electronic book text	$277.20
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Art of Complaining, The: Canada's Consumer Action Guide

Art of Complaining, The: Canada's Consumer Action Guide...
Author: Phil Edmonston ISBN: 9781299815032 Format: Electronic book text	$44.85
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The Ultimate Guide to Strategic Marketing: Real World Methods for Developing Successful, Long-Term Marketing Plans

The Ultimate Guide to Strategic Marketing: Real World...
Author: Robert Hamper (UNIV OF IOWA-IOWA CITY) ISBN: 9781299827042 Format: Electronic book text	$132.00
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Coffee Activism and the Politics of Fair Trade and Ethical Consumption in the Global North: Political Consumerism and Cultural Citizenship

Coffee Activism and the Politics of Fair Trade and Ethical...
Author: Eleftheria J ISBN: 9781299828001 Format: Electronic book text	$224.40
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Customer Sense: How the 5 Senses Influence Buying Behavior

Customer Sense: How the 5 Senses Influence Buying Behavior...
Author: Aradhna Krishna (University of Michigan, Ann Arbor, USA) ISBN: 9781299547667 Format: Electronic book text	$79.20
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Social Networks and Their Economics: Influencing Consumer Choice

Social Networks and Their Economics: Influencing Consumer...
Author: Daniel Birke (Visiting Researcher, Aston Business School, Birmingham, and works in a leading international management consultancy in Germany) ISBN: 9781299759985 Format: Electronic book text	$217.80
Reveals how consumer choice can be better understood and influenced using social networks analysis (SNA)Intuitively,... Read More >>

Information and Decision in Behavioral Economics

Information and Decision in Behavioral Economics
Author: Adam Biela ISBN: 9781299549838 Format: Electronic book text	$155.63
Presents an integrative viewpoint of behavioral economics as an approach to analyze the behavior of decision-makers... Read More >>

Kundenintegration Bei Dienstleistungen: Entwicklung Eines Modells Zur Synchronen Prozessoptimierung

Kundenintegration Bei Dienstleistungen: Entwicklung...
Author: Simon Lendner ISBN: 9781299548923 Format: Electronic book text	$213.71
Dienstleistungsunternehmen sind mehr denn je mit der Herausforderung konfrontiert, eine an Wirtschaftlichkeitszielen... Read More >>

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