Managing Customer Trust, Satisfaction, and Loyalty Through Information Communication Technologies
Author:   Riyad Eid (United Arab Emirates University, UAE United Arab Emirates University School of Business and Economics, UAE & Tanta University Business School, Egypt)
Publisher:   Business Science Reference
ISBN:  

9781283959681


Pages:   428
Publication Date:   01 January 2013
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Managing Customer Trust, Satisfaction, and Loyalty Through Information Communication Technologies


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Overview

Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities. Managing Customer Trust, Satisfaction, and Loyalty through Information Communication highlights technology s involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage. This reference is a vital source for organizational managers, executives, and professionals, as well as academics and students interested in this constantly changing field.

Full Product Details

Author:   Riyad Eid (United Arab Emirates University, UAE United Arab Emirates University School of Business and Economics, UAE & Tanta University Business School, Egypt)
Publisher:   Business Science Reference
Imprint:   Business Science Reference
ISBN:  

9781283959681


ISBN 10:   1283959682
Pages:   428
Publication Date:   01 January 2013
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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