Market research books

Pulling together into a single framework the two separate disciplines of strategy management and risk management, this book...  Read More >>

From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's...  Read More >>

Reviews the research in marketing by considering the different research streams together to understand, evaluate...  Read More >>

Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching,...  Read More >>

Kenntnisreich beschreibt der Autor die historische und die wirtschaftliche Entwicklung des Landes, die Kultur, die...  Read More >>

This volume presents papers that cover a wide gamut including immigrant consumption experiences, gift-giving, sharing,...  Read More >>

Contains an introduction by Alan Wolfe. This book also includes commentary, notes and a reading group guide.  Read More >>

Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through...  Read More >>

This book conveys a comprehensive view of the WTO as the provider of a framework for certainty, security and stability...  Read More >>

In this smart, engaging book, Lee Eisenberg, best-selling author of The Number: A Completely Different Way to Think...  Read More >>

The Holy Grail for most organisations, is the successful attainment, and retention, of inimitable competitive advantage....  Read More >>

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The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has...  Read More >>

Evaluates the capacity of Fairtrade® labeling to enhance the livelihoods of marginalized producers in developing...  Read More >>

Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through...  Read More >>

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Whether you are a running a marathon, or brewing up a new business the ""GREAT CANADIAN FRANCHISE STORIES"" will...  Read More >>

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Uses case studies to explore why large scale electronics failed to win a leadership position in the early computer...  Read More >>

For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their...  Read More >>

A seminal book that is based on a NATO Advanced Research Workshop at the University of Cambridge with Russian co-directorship,...  Read More >>

A title that is based on a NATO Advanced Research Workshop at the University of Cambridge with Russian co-directorship,...  Read More >>

This study investigates the spatial behavior of the customers of a health-food store that is located at the mixed-use...  Read More >>