Market research books

Classic of economic and social theory offers satiric examination of the hollowness and falsity suggested by the...  Read More >>

Inside the Buyer's Brain Why do companies select one professional services firm over another? What do they really...  Read More >>

"""What does marketing success look like in a digital, social, mobile (DSM) age""? Marketers and researchers are...  Read More >>

 Read More >>

 Read More >>

"""Search marketing is a great vehicle for persuasion, enjoy the ride!""--T.p."  Read More >>

 Read More >>

Conventional Wisdom holds that to increase loyalty, companies must delight customers by exceeding service expectations....  Read More >>

 Read More >>

Marketing and product development best practices for a fragmented economy The rules for marketing and product...  Read More >>

In Market Segmentation, Dr. Struhl explains this often misunderstood discipline in a clear and easy-to-read style....  Read More >>

Leverage big data insights to improve customer experiences and insure business success Many of today's businesses...  Read More >>

Leverage big data insights to improve customer experiences and insure business success Many of today's businesses...  Read More >>

Die nächste Stufe der industriellen Entwicklung, Industrie 4.0, erfordert die Beherrschung multidisziplinärer Entwicklung...  Read More >>

 Read More >>

"Conventional Wisdom holds that to increase loyalty, companies must ""delight"" customers by exceeding service expectations....  Read More >>

Imagine that every hotel guest you serve walked out the door and told just five people how amazing their experience...  Read More >>

For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers...  Read More >>

What is important to ethical consumers when thinking about going on holiday and how do they incorporate their lifestyle...  Read More >>

In recent decades, few markets have increased so dramatically as that of children and few are as important. Successful...  Read More >>

An insightful look at how great companies build authentic brands that attract loyal, long-term customers using a...  Read More >>

For courses in Multivariate Statistics, Marketing Research, Intermediate Business Statistics, Statistics in Education,...  Read More >>

""This book presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction,...  Read More >>

 Read More >>

This book was put together over the course of the past three years and is the outcome of the author's publications...  Read More >>