Market research books

7571 books were found.

Pricing, Online Marketing Behavior, and Analytics

Pricing, Online Marketing Behavior, and Analytics
Author: Giampaolo Viglia ISBN: 9781306771375 Format: Electronic book text	$178.20
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Creating Public Trust: An Organisational Perspective

Creating Public Trust: An Organisational Perspective...
Author: Barbara Kozuch ISBN: 9781306789776 Format: Electronic book text	$476.12
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Ask, Measure, Learn

Ask, Measure, Learn
Author: Lutz Finger , Dean of Technology Soumitra Dutta (INSEAD) ISBN: 9781306811996 Format: Electronic book text	$52.77
You can measure practically anything in the age of social media, but if you don t know what you re looking for,... Read More >>

Decoding the New Consumer Mind: How and Why We Shop and Buy

Decoding the New Consumer Mind: How and Why We Shop...
Author: Kit Yarrow ISBN: 9781306637985 Format: Electronic book text	$71.28
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Handbook of Research on Retailer-Consumer Relationship Development

Handbook of Research on Retailer-Consumer Relationship...
Author: Fabio Musso , Elena Druica (University of Bucharest, Romania) ISBN: 9781306888967 Format: Electronic book text	$1003.20
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Analytics and Dynamic Customer Strategy: Big Profits from Big Data

Analytics and Dynamic Customer Strategy: Big Profits...
Author: John F Tanner ISBN: 9781306892926 Format: Electronic book text	$131.87
Key decisions determine the success of big data strategy Dynamic Customer Strategy: Big Profits from Big Data is... Read More >>

One Nation Under Goods: Malls and the Seductions of American Shopping

One Nation Under Goods: Malls and the Seductions of...
Author: James J Farrell ISBN: 9781306915823 Format: Electronic book text	$71.15
Loved and hated, visited and avoided, seemingly everywhere yet endlessly the same, malls occupy a special place... Read More >>

Commercial Integration Between the European Union and Mexico: Multidisciplinary Studies

Commercial Integration Between the European Union and...
Author: Gerhard Niedrist ISBN: 9781306932042 Format: Electronic book text	$476.12
The economic integration between the European Union and Mexico is of strategic significance to both parts. The EU... Read More >>

Sales Coaching by Benedict: Sales Success with Clear Structures and with Heart

Sales Coaching by Benedict: Sales Success with Clear...
Author: Karl Herndl ISBN: 9781306931946 Format: Electronic book text	$305.45
The starting point for this book was the author's experience that much of what happens in sales happens randomly... Read More >>

Marketing Performance Blueprint, The: Strategies and Technologies to Build and Measure Business Success

Marketing Performance Blueprint, The: Strategies and...
Author: Paul Roetzer ISBN: 9781322007779 Format: Electronic book text	$73.92
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The Interdisciplinary Science of Consumption

The Interdisciplinary Science of Consumption
Author: Stephanie D Preston , Morten L Kringelbach ISBN: 9781322045122 Format: Electronic book text	$105.60
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Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices

Handbook of Research on Consumerism in Business and...
Author: Hans-Ruediger Kaufmann (University of Nicosia, Cyprus & International Business School at Vilnius University, Lithuania) , Mohammad Fateh Panni ISBN: 9781322064178 Format: Electronic book text	$963.60
This book features research on diverse topics on consumerism in the global marketplace, focusing on the ways in... Read More >>

Handbook of Mobile Market Research, The: Tools and Techniques for Market Researchers

Handbook of Mobile Market Research, The: Tools and Techniques...
Author: Ray Poynter (The Future Place, Nottingham, UK) , Navin Williams ISBN: 9781322044835 Format: Electronic book text	$105.60
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The History of Marketing Science

The History of Marketing Science
Author: Russell S Winer , Scott A Neslin ISBN: 9781322030623 Format: Electronic book text	$472.56
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Emotional Engineering (Vol. 3)

Emotional Engineering (Vol. 3)
Author: ISBN: 9783319115559 Format: Electronic book text	$261.36
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Reliance on Foreign Markets: Multinationality and Performance

Reliance on Foreign Markets: Multinationality and Performance...
Author: Makoto Nakano , Bayanjargal Purevdorj ISBN: 9784431545613 Format: Paperback	$145.17
In additional tests, Japanese electric and electronic equipment companies’ reliance on the Asian market was found... Read More >>

Unternehmenserfolg in den USA: Strategie, Markteintritt, Kultur - die größten Fehler, die besten Praxistipps

Unternehmenserfolg in den USA: Strategie, Markteintritt,...
Author: Ralf Drews , Melissa Lamson ISBN: 9783658014520 Format: Paperback	$119.00
Die USA ist nach wie vor die erste Anlaufstelle für europäische Investoren und wird dies auch in Zukunft bleiben.... Read More >>

Near Field Communication Im Handel

Near Field Communication Im Handel
Author: Christine Strauß , Philipp Demeter ISBN: 9783631645185 Format: Hardback	$78.27
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Multinational Companies and Domestic Firms in Europe: Comparing Wages, Working Conditions and Industrial Relations

Multinational Companies and Domestic Firms in Europe:...
Author: K. Tijdens , D. Gregory ISBN: 9781349477524 Format: Paperback	$290.37
The Social Effects of FDI on Multinational Companies and Domestic Firms compares and contrasts wages, working conditions... Read More >>

The New Geography of Innovation: Clusters, Competitiveness and Theory

The New Geography of Innovation: Clusters, Competitiveness...
Author: Xavier Tinguely ISBN: 9781349474394 Format: Paperback	$290.37
Innovation is the main engine of competitiveness. However, in a world in which everything goes faster, the inherent... Read More >>

Wie Fremdes vertraut werden kann: Mit internationalen Geschäftspartnern zusammenarbeiten

Wie Fremdes vertraut werden kann: Mit internationalen...
Author: Alexander Thomas ISBN: 9783658032340 Format: Paperback	$98.30
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Collaboration in the Australian and Chinese Mobile Telecommunication Markets

Collaboration in the Australian and Chinese Mobile Telecommunication...
Author: Yu (Aimee) Zhang ISBN: 9783642401503 Format: Hardback	$448.77
Inter-firm collaboration has become increasingly important in the global economy, as firms now rely on collaborations... Read More >>

Contagious: Why Things Catch on

Contagious: Why Things Catch on
Author: Jonah Berger ISBN: 9781476776682 Format: Hardback	$264.00
Special editions are individually numbered and signed by the author. Read More >>

Lebensstilsegmentierung aufgrund einer inhaltsbasierten Auswertung digitaler Bilder: --

Lebensstilsegmentierung aufgrund einer inhaltsbasierten...
Author: Ines Daniel ISBN: 9783658041885 Format: Paperback	$103.47
Vor diesem Hintergrund verfolgt Ines Daniel die Frage, ob Fotografien die Aktivitäten, Meinungen und Interessen... Read More >>

Be Smart in Everything That Matters: Finance, Marriage, Lifestyle and Wellbeing

Be Smart in Everything That Matters: Finance, Marriage,...
Author: Aneina Danro ISBN: 9781283415705 Format: Electronic book text	$25.05
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