Market research books

Grounded in key observations in consumer psychology, Bounded Rationality and Industrial Organization develops non-standard...  Read More >>

Ignoring conventional marketing wisdom has enabled many startups to develop into international corporations. Drawing...  Read More >>

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Insiders agree: a company’s most profitable growth strategy is to cultivate customer loyalty. Learn the proven anticipatory...  Read More >>

This book features research on diverse topics on consumerism in the global marketplace, focusing on the ways in...  Read More >>

Ethical brands have risen to prominence in recent years as a market solution to a diverse range of political, social...  Read More >>

The global focus of corporations, government institutions, and NGOs have led to a defining question of the era:...  Read More >>

A founding father of modern advertising discusses the lure of telling a story, use of headlines and art, the power...  Read More >>

The Journal of Marketing Perspectives is published by the Academy of Business Research and covers all aspects of...  Read More >>

Employee training has been identified as an important factor in the survival of banking business, particularly in...  Read More >>

Drawn from the authors' work with companies like Lego, Samsung, Adidas, Intel, IBM, and Coke, the book will teach...  Read More >>

Employee training has been identified as an important factor in the survival of banking business, particularly in...  Read More >>

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Effectively introduce and promote analytics within your enterprise All companies use information to set strategies...  Read More >>

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A number of developing countries, including small island states have common problems that have affected their development...  Read More >>

Move away from the old marketing system of shouting messages at people to a new model of customer engagement, where...  Read More >>

Affluenza, n. a painful, contagious, socially transmitted condition of overload, debt, anxiety, and waste resulting...  Read More >>

English summary: The huge variety of consumer goods and services on offer, advertising and innovative sales channels,...  Read More >>

Re-examining the idea of economic growth - to trace its history and to understand why it has become so unchallengeable...  Read More >>

An inside look at who's watching you, what they know and why it matters. We are being watched. We see online...  Read More >>

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