Tourism and Social Marketing
Author:   C. Michael Hall
Publisher:   Taylor & Francis Ltd
ISBN:  

9780415576659


Pages:   312
Publication Date:   07 February 2014
Format:   Hardback
Availability:   In Print   Availability explained
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Tourism and Social Marketing


Overview

Full Product Details

Author:   C. Michael Hall
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 17.40cm , Height: 1.50cm , Length: 24.60cm
Weight:   0.703kg
ISBN:  

9780415576659


ISBN 10:   0415576652
Pages:   312
Publication Date:   07 February 2014
Audience:   College/higher education ,  Tertiary & Higher Education ,  Undergraduate
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

1.Introduction to the field of social marketing: Creating Social Change? 2.Intervention and Theories of Behaviour 3.The Changing Context of Change Agents: Social Marketing and Governance 4.The Process of Social Marketing 5.The Craft and Practice of Social Marketing 6.The Demarketing of Tourism Attractions, Activities and Destinations 7.Tourist and Visitor Focussed Social Marketing: Cases and Issues 8.Destination and community-based tourism and social marketing: Cases and Issues 9.Sustainable Consumption and Social Marketing 10.A Sustainable Future for Social Marketing: Towards a Socially Dominant Logic?

Reviews

This text provides a valuable and timely contribution to the literature on the increasingly important concept of social marketing and its application to tourism. Well researched and insightfully written combining theory with relevant examples of current practice, this book should be essential reading for anyone interested in the field of sustainable tourism marketing. - Dr Marion Bennett, Associate Lecturer, Faculty of Business, Economics & Law, University of Surrey


"""This text provides a valuable and timely contribution to the literature on the increasingly important concept of social marketing and its application to tourism. Well researched and insightfully written combining theory with relevant examples of current practice, this book should be essential reading for anyone interested in the field of sustainable tourism marketing."" - Dr Marion Bennett, Associate Lecturer, Faculty of Business, Economics & Law, University of Surrey"


""This text provides a valuable and timely contribution to the literature on the increasingly important concept of social marketing and its application to tourism. Well researched and insightfully written combining theory with relevant examples of current practice, this book should be essential reading for anyone interested in the field of sustainable tourism marketing."" - Dr Marion Bennett, Associate Lecturer, Faculty of Business, Economics & Law, University of Surrey


Author Information

C. Michael Hall is a Professor of Marketing at the University of Canterbury, New Zealand. He has longstanding teaching, publication and research interests in tourism, regional development and social/green marketing with particular emphasis on issues of place branding and marketing as well as conservation and environmental change, event management and marketing, and the use of tourism as an economic development and conservation mechanism.  He is the author and editor of over 40 books as well as over 250 journal articles and book chapters and has been active in a number of international research and business associations.

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