Market research books

It includes contributions by prominent academic researchers analysing the socio-economic impact of migration in...  Read More >>

Introducing digital fat testing machines into the dairy value chain helped reward farmers for making investments...  Read More >>

This book Digital Marketing Strategies and Social Media Marketing is the Bible for business owners or individuals...  Read More >>

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This digital divide becomes more prominent in developing countries as state-of-the-art interactive systems were...  Read More >>

This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone...  Read More >>

This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that...  Read More >>

Amazon Reviews Exposed is an Invaluable Resource for Amazon Authors and Sellers!Anyone that is selling eBooks or...  Read More >>

We are all consumers. We conduct business transactions almost on a daily basis. Every time we purchase groceries,...  Read More >>

Designed to help readers analyze and interpret research data using IBM SPSS, this user-friendly book shows readers...  Read More >>

For courses in Marketing Research at two- and four-year colleges and universities An engaging, do-it-yourself...  Read More >>

Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters,...  Read More >>

The Video Marketing Manifesto is designed to educate executives, marketers and entrepreneurs alike about video marketing....  Read More >>

Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire...  Read More >>

How the physical world around us influences what we buy and consume online by Wharton professor and consumer shopping...  Read More >>

Por que algunos productos capturan nuestra atencion, mientras otros fracasan? Que hace que nos relacionemos con...  Read More >>

Do you want to know how to find golden keywords with Google Keyword Planner? One of the keys to get lots of traffic...  Read More >>

The contributors’ empirical assessment of these studies identifies the structural conditions required for economic...  Read More >>

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​Seit der jüngsten Staatsschuldenkrise ist das europäische Zahlungsverkehrssystem TARGET2 aufgrund der angestiegenen...  Read More >>

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Wang untersucht die Einflüsse wichtiger standort- und firmenspezifischer Faktoren auf die Entwicklung der Direktinvestitionstätigkeiten...  Read More >>

An important update to this roadmap for the development of a corporate intelligence program Market intelligence...  Read More >>

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