Overview

This book Digital Marketing Strategies and Social Media Marketing is the Bible for business owners or individuals who are into online marketing or eMarketing. Digital Marketing and Social Media Marketing is becoming inevitable for the marketers to be successful in the markets across geographies. This books gives the in-depth analysis of the Digital Marketing Strategies. The readers will be able to formulate a digital strategy for their business for competitive advantage. Digital Marketing and Social Media helps firms make more informed investment decisions in addition to helping combat future market risk.

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9781500714352

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Author Information

The author Paul.T.Sudhakar is the Founder, CEO of Tsidkenu Research & Analytics Solutions (TRAS) Pvt Ltd and leads Tsidkenu in sustainability research practices in the Asia Pacific region. His focus is on advising clients on sustainable business practices and analytics. He provides consultancy in the areas of Digital Marketing, Sustainable Business Practices and Analytics. He is the editor-in-chief for Tsidkenu Asia Pacific Journal of Sustainability Management (TAPJSM) and Tsidkenu Asia Pacific Journal of Analytics (TAPJA) and Asia Pacific Journal of Management and Entrepreneurship Research (APJMER). His areas of research are Green Marketing, Corporate Social Responsibility (CSR), Business Ethics, Online Marketing, and Business Analytics. He is passionate for social service and organized may CSR activities for the poor of the society. He is a life member of Indian Red Cross Society (IRCS), Gideon's International in India. He lives in Bangalore- with his best friend and wife Rani, and two lovely daughters Sharon and Anna Email: paul@tsidkenu-biz.com Web: www.tsidkenu-biz.com Mobile: +91 9980508815

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