Overview

A practical guide, Helping Shoppers Shop - Volume 1: Choosing focuses on the product selection process from the perspective of the shopper. The book helps the retailer understand how shoppers think, feel, and act while going through the Goal Setting, Choosing, Price Evaluation, and Using phases. Written in non-academic language it combines over 30 years of retail experience with more than 1,000 studies in the fields of behavioral economics, as well as consumer, social, and marketing psychology. Each chapter contains a summary as well as suggestions for implementing topics covered. Helping Shoppers Shop is an invaluable resource for retailers, buyers, vendors, marketers, advertisers, sellers, wholesalers, and business students. Roy Klomp, founder of Klomp Retail Solutions, has spent over 30 years in the retail business. Starting on the sales floor and back room, he has also occupied leadership positions with major retailers in the areas of marketing, merchandising, space planning, store design and operations. www.KlompRetailSolutions.com

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