Market research books

7571 books were found.

Collaboration in Outsourcing: A Journey to Quality

Collaboration in Outsourcing: A Journey to Quality

Author: S. Brinkkemper ,  Slinger Jansen
ISBN: 9781349344932
Format: Paperback
$171.60

Although IT outsourcing is nothing new, it remains surprisingly challenging for professionals. This book assists...  Read More >>

Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale

Shopper Marketing: How to Increase Purchase Decisions...

Author: Markus Ståhlberg ,  Ville Maila
ISBN: 9780749464714
Format: Hardback
$85.36

Convert shoppers into buyers at the point of purchase more effectively with this book written by 35 experts from...  Read More >>

Society 3.0: How Technology Is Reshaping Education, Work and Society

Society 3.0: How Technology Is Reshaping Education,...

Author: Tracey Wilen-Daugenti
ISBN: 9781433116919
Format: Paperback
$116.16

A guide for understanding the emerging societal forces that are shaping the future. It explores how evolving family...  Read More >>

Konsumentenpsychologie und Markenartikel

Konsumentenpsychologie und Markenartikel

Author: F. Unger
ISBN: 9783642936227
Format: Paperback
$118.77

In meiner zweisemestrigen Vorlesung ""Sozialpsychologie"" fmden sich aIle Jahre wieder ein Drittel Studierende der...  Read More >>

Study Guide with Technology Manual for Basic Marketing Research

Study Guide with Technology Manual for Basic Marketing...

Author: Naresh K. Malhotra
ISBN: 9780132544566
Format: Paperback
$123.21

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Market Research

Market Research

Author: Jesse Russell ,  Ronald Cohn
ISBN: 9785511409931
Format: Paperback
$52.67

High Quality Content by WIKIPEDIA articles! Market research is any organized effort to gather information about...  Read More >>

Essentials of Focus Groups

Essentials of Focus Groups

Author: Martha Ann Carey ,  Jo-Ellen Asbury
ISBN: 9781598740486
Format: Paperback
$60.59

In this volume, Carey and Asbury provide a brief, systematic introduction to developing, implementing, and analyzing...  Read More >>

The Entrepreneur's Guide to Market Research

The Entrepreneur's Guide to Market Research

Author: Anne M. Wenzel
ISBN: 9780313396052
Format: Hardback
$80.00

Planning your new business starts here. This invaluable guide arms entrepreneurs with all they need to know to research...  Read More >>

Cracking the Code: Leveraging Consumer Psychology to Drive Profitability: Leveraging Consumer Psychology to Drive Profitability

Cracking the Code: Leveraging Consumer Psychology to...

Author: Steven S. Posavac
ISBN: 9780765629654
Format: Paperback
$118.67

Filled with solid, actionable information and advice, this unique handbook focuses on how knowledge of the principles...  Read More >>

Essentials of Focus Groups

Essentials of Focus Groups

Author: Martha Ann Carey ,  Jo-Ellen Asbury
ISBN: 9781598740479
Format: Hardback
$208.56

In this volume, Carey and Asbury provide a brief, systematic introduction to developing, implementing, and analyzing...  Read More >>

Consumer Republic: Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save the World

Consumer Republic: Using Brands to Get What You Want,...

Author: Bruce Philp
ISBN: 9780771070044
Format: Paperback
$47.39

Consumer Republic's message begins with this single, inarguable truth: brands make corporations accountable. And...  Read More >>

Actionable Marketing Insights from Retail Audit Analysis: A Practical Approach

Actionable Marketing Insights from Retail Audit Analysis:...

Author: Laszlo Zsom
ISBN: 9781469916446
Format: Paperback
$71.02

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Financialization and Government Borrowing Capacity in Emerging Markets

Financialization and Government Borrowing Capacity in...

Author: I. Hardie
ISBN: 9781349347889
Format: Paperback
$232.85

Hardie investigates the link between the financialization – defined as the ability to trade risk – and the capacity...  Read More >>

Leading Edge Marketing Research: 21st-Century Tools and Practices

Leading Edge Marketing Research: 21st-Century Tools...

Author: Robert J. Kaden ,  Gerald L. Linda
ISBN: 9781412991315
Format: Paperback
$233.00

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Breakthrough Food Product Innovation Through Emotions Research

Breakthrough Food Product Innovation Through Emotions...

Author: David Lundahl (InsightsNow, Inc., Corvallis, OR, USA)
ISBN: 9780123877123
Format: Hardback
$197.87

Gives a clear answer for innovation teams seeking to increase product success rates by breaking through the clutter...  Read More >>

Aspekte der internationalen Ökonomie/Aspects of International Economics: Festschrift für Jürgen Schröder zum 65. Geburtstag/Studies in Honour of Jürgen Schröder on Occasion of his 65th Birthday

Aspekte der internationalen Ökonomie/Aspects of International...

Author: Makram El-Shagi ,  Gerhard Rübel
ISBN: 9783322820938
Format: Paperback
$168.16

Im Mittelpunkt des Buches stehen folgende Fragestellungen: grundlegende Aspekte internationaler Arbeitsteilung,...  Read More >>

The China-Latin America Axis: Emerging Markets and the Future of Globalisation

The China-Latin America Axis: Emerging Markets and the...

Author: G. Fornés ,  A. Butt Philip
ISBN: 9781349365579
Format: Paperback
$145.17

The impressive growth of trade and investments between China and Latin America has attracted the attention of the...  Read More >>

Who Goes Where

Who Goes Where

Author: Euromonitor International ,  Corporate Contributor
ISBN: 9781842645574
Format: Paperback
$1254.00

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India: Acquiring its Way to a Global Footprint

India: Acquiring its Way to a Global Footprint

Author: Suseela Yesudian
ISBN: 9781349336401
Format: Paperback
$145.17

Award winning case studies focusing on the growth of innovation in India.  Read More >>

The Decline in Saving: A Threat to America's Prosperity?

The Decline in Saving: A Threat to America's Prosperity?...

Author: Barry P Bosworth (The Brookings Institution)
ISBN: 9786613531520
Format: Electronic book text
$85.38

<p>Longtime Brookings economist and former presidential adviser Barry Bosworthexamines why saving rates in the United...  Read More >>

Perspectives on Methodology in Consumer Research

Perspectives on Methodology in Consumer Research

Author: David Brinberg ,  Richard J. Lutz
ISBN: 9781461386117
Format: Paperback
$145.17

This volume is organized into three parts: (1) philosophical orientations toward consumer behavior research, (2)...  Read More >>

Latest Reading Guide

NOV RG 20252

 

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