Overview

Focus groups are prevalent in market research, health studies, and social sciences research-but how much do you really know about the process? In this volume, Carey and Asbury provide a thorough introduction to developing, implementing, and analyzing focus groups in your own research projects. The writers include information about the historical foundations of focus groups, as well as advice on how to analyze vulnerable groups and minorities within the population at large. This book is a great starting point for budding qualitative researchers looking to incorporate focus groups into their research projects.

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9781598740479

Table of Contents

Reviews

Essentials of Focus Group Research is essential reading for postgraduates in health, the social sciences, and education. The size of the book belies how much information is packed between its covers. It is a quick how-to read, yet the reader will want to spend considerable time to digest the vast array of information provided. Guides to further reading are included within each chapter. The book gives novice researchers and experienced qualitative researchers (using focus groups for the first time) sound guidance on how to utilize focus groups effectively. From the foreword by Martin Tolich

Essentials of Focus Group Research is essential reading for postgraduates in health, the social sciences, and education. The size of the book belies how much information is packed between its covers. It is a quick how-to read, yet the reader will want to spend considerable time to digest the vast array of information provided. Guides to further reading are included within each chapter. The book gives novice researchers and experienced qualitative researchers (using focus groups for the first time) sound guidance on how to utilize focus groups effectively. <br>--From the foreword by Martin Tolich

Author Information

Martha Ann Carey s (PhD, RN) experience developing, implementing, and evaluating social science research stems from her years of working with public health agencies of the US government including the National Institute of Mental Health, the National Institute of Nursing Research, the Substance Abuse and Mental Health Services Administration, and the Government Accountability Accounting Office. Her pragmatic approach to research design and her education in qualitative and quantitative research methods were put to use in academia where she taught research design and qualitative methods courses in doctoral education and nursing programs, and served as an investigator for federally funded grants. Her international work includes presentations and qualitative research workshops. Dr. Carey was the first fellow at the International Institute of Qualitative Methodology, in Edmonton, Canada, supported by a US Public Health Services International Fellowship Award in 1998. She continues to work with nonprofit organizations and mentor researchers through her work with Kells Consulting, a services research and training firm in Pennsylvania.Jo-Ellen Asbury (PhD) currently serves as Assistant Vice President for Academic Affairs and Professor of Psychology at Stevenson University where she heads the Office of Institutional Research and Assessment. Her current scholarship is focused in the areas of higher education assessment and program evaluation. Previously she was a professor of psychology at Bethany College where she also served two terms as chair of the Psychology Department and two years as Director for Faculty Assessment. Her scholarship focused primarily on domestic violence in families of color and focus groups as a methodological approach. Dr. Asbury also served on the faculty of the College of Wooster. In addition to her academic positions, she has worked at the Army Research Institute and the U.S. Government Accountability Office. Dr. Asbury also works as an independent consultant doing program evaluation work with non-profit agencies and educational institutions.

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