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9781469916446

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Laszlo Zsom graduated in 2002 at the Corvinus University in Budapest, Hungary, where he specialized in Marketing and Applied Statistics. He studied marketing modelling at Groningen University, Netherlands in 2001. In 2004 he was co-author of the first English-Hungarian & Hungarian-English Sales&Marketing dictionary, published in Hungary by the Wolters Kluwer group. Laszlo has more than 10 years of FMCG experience in the field of marketing research, brand management and marketing modelling. After graduation he worked at The Nielsen Company for a year, then continued his career at the client side at Nestle. Since 2006 he is working at British American Tobacco Hungary, being responsible for the marketing analyses and marketing modelling, with special focus on retail audit.

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