Market research books

A structural overview of the new field of management geography including globalization, embeddedness of MNEs, networking,...  Read More >>

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In this shocking, no-holds-barred expos, Lindstrom draws on more than 20 years spent in the back rooms and board...  Read More >>

Strategic International Marketing collates the most recent ideas, trends and original research in the theory and...  Read More >>

Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business...  Read More >>

This book is about understanding the differences and risks, ownership, culture and management practices when investing,...  Read More >>

This book is about understanding the differences and risks, ownership, culture and management practices when investing,...  Read More >>

Authors Demer and Wheeler share their expertise along with hundreds of tried and true coupon tips in a fun, user-friendly...  Read More >>

Korean edition of Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy by Martin Lindstrom....  Read More >>

Buyer beware! Why do you really buy what you buy? Did you see a commercial for a cool mountain bike? Did your favorite...  Read More >>

The crisis in the auto industry has resulted in a race between Volkswagen, as challenger, and Toyota, as tattered...  Read More >>

Based on a step-by-step approach and real managerial situations, this title guides the reader to an understanding...  Read More >>

Las empresas exitosas son aquellas que, ademas de descifrar a sus consumidores o clientes, son capaces de aprender...  Read More >>

Drawing on international perspectives, this book explores the growing fair-trade consumer movement and why it has...  Read More >>

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Market-Driven Thinking provides a useful mental model and tools for learning about how executives and customers...  Read More >>

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Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals....  Read More >>

Data Insights: New Ways to Visualize and Make Sense of Data offers thought-provoking insights into how visualization...  Read More >>

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Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful...  Read More >>

Standard economic theory of consumer behaviour considers consumers' preferences, their incomes and commodity prices...  Read More >>

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Get the tools you need for effective market research--including Internet surveys!The Marketing Research Guide: Second...  Read More >>

Aims to enable managers to become more informed research users and buyers. This edition of the text includes: the...  Read More >>