Market research books

This book explores the rise of consumerism and the expanding variety of goods available in Japan. Japan is placed...  Read More >>

Presents advanced consumer research, whether empirical or conceptual, qualitative or quantitative. This title features...  Read More >>

Personal consumption accounts for two thirds of GDP, yet recent economic events haveemphasised our limited ability...  Read More >>

This book provides a road-map to successful implementation of strategic outsourcing programmes, providing down-to-earth...  Read More >>

* This book arms marketing professionals with a very practical approach to the field. * It presents marketing research...  Read More >>

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While Americans and Europeans have become increasingly worried about China's competition for manufacturing jobs...  Read More >>

Many businesses have customers who admire them, but only an elite few have true advocates--fans who rave about them...  Read More >>

This book is about preferences, principally as they figure in economics. It also explores their uses in everyday...  Read More >>

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"""One of the world's six most influential management thinkers"" (Industry One) combines clever, counterintuitive...  Read More >>

American mothers are household CFOs, in charge of an estimated $2.45 trillion in direct spending. They are also...  Read More >>

Demand is a subject we are all familiar with, but few truly understand. This book will explain what it is, why is...  Read More >>

Demand is a subject we are all familiar with, but few truly understand. This book will explain what it is, why is...  Read More >>

Demand is a subject we are all familiar with, but few truly understand. This book will explain what it is, why is...  Read More >>

Highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this...  Read More >>

This book has market sizes for hundreds of consumer products in 14 countries in the region, including China. The...  Read More >>

Consumer Americas 2012 has market sizes for hundreds of consumer products with data for six years (2005-2010) and...  Read More >>

American mothers are household CFOs, in charge of an estimated $2.45 trillion in direct spending. They are also...  Read More >>

Once upon a time store prices were simple and fair, businesses stood behind their products with guarantees free...  Read More >>

An ideal resource for those who want to conduct market research but have little experience in doing so, The Market...  Read More >>

This new edition of Gates and McDaniel's Marketing Research better prepares users how to use marketing research...  Read More >>

Contains an introduction by Alan Wolfe. This book also includes commentary, notes and a reading group guide.  Read More >>

'Consumer Europe' has market sizes for hundreds of consumer products in 27 European countries. The data covers...  Read More >>

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