Market research books

<p>Customer-Centric Knowledge Management: Concepts and Applications is a comprehensive collection addressing managerial...  Read More >>

Suitable for product developers everywhere, this title demonstrates why consistent product development is vital...  Read More >>

If you are looking at investing in a China manufacturing or service operation in China, then this book is for you....  Read More >>

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Explores the concept of happiness in economics. There is now a growing body of serious economists who are willing...  Read More >>

Examines a new and exciting concept of interest to academics and marketing practitioners who have come to realize...  Read More >>

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A Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of marketing....  Read More >>

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The author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women...  Read More >>

Multivariate Methods for Market and Survey Research is a graduate level book about different applications of methods...  Read More >>

Brain Culture investigates the American obsession with the health...  Read More >>

Immer mehr junge Unternehmen entscheiden sich für die Aufnahme internationaler Aktivitäten. Auf der Basis einer...  Read More >>

This reference book brings together hard to find demographic, economic and marketing statistics for 46 Asian countries....  Read More >>

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This book looks at the space industry from a business perspective, with a focus on international competition. The...  Read More >>

Integrating academic research with global best practices, this work provides data-driven tips on reducing reactivity...  Read More >>

This volume will feature the work of Marketing Legends that have been announced so far. Each Legend will describe...  Read More >>

This volume will feature the work of Marketing Legends that have been announced so far. Each Legend will describe...  Read More >>

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Die qualitative Marktforschung ist ein kleiner, aber florierender Teil der Marktforschungsbranche. Bisher gibt es...  Read More >>

This reference book brings together key marketing data for countries in Africa. The book has hard-to-find demographic,...  Read More >>

Daily existence is more connected to consumer behaviors than ever before, raising many issues around well-being...  Read More >>

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