Review of Marketing Research: Special Issue - Marketing Legends
Author:   Naresh K Malhotra, Dr (Georgia Institute of Technology, Atlanta, USA)
Publisher:   Emerald Group Publishing
ISBN:  

9781283223287


Pages:   376
Publication Date:   22 July 2011
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Review of Marketing Research: Special Issue - Marketing Legends


Overview

This volume will feature the work of Marketing Legends that have been announced so far. Each Legend will describe his contributions to the marketing discipline: Richard Bagozzi; Shelby Hunt; Philip Kotler; V. Kumar; Naresh K. Malhotra; Kent Monroe; Jagdish Sheth; Jerry Wind; Gerald Zaltman.

Full Product Details

Author:   Naresh K Malhotra, Dr (Georgia Institute of Technology, Atlanta, USA)
Publisher:   Emerald Group Publishing
Imprint:   Emerald Group Publishing
ISBN:  

9781283223287


ISBN 10:   1283223287
Pages:   376
Publication Date:   22 July 2011
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

Table of Contents

Reviews

Author Information

Tab Content 6

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