Innovation Strategies in New Product Development: Balancing Technological, Marketing and Complementary Competencies of a Firm
Author:   Inovema .d.o.o.
Publisher:   Peter Lang AG
Edition:   New edition
Volume:   3390
ISBN:  

9783631619636


Pages:   188
Publication Date:   01 June 2011
Format:   Paperback
Availability:   Out of stock   Availability explained
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Innovation Strategies in New Product Development: Balancing Technological, Marketing and Complementary Competencies of a Firm


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Full Product Details

Author:   Inovema .d.o.o.
Publisher:   Peter Lang AG
Imprint:   Peter Lang AG
Edition:   New edition
Volume:   3390
Weight:   0.250kg
ISBN:  

9783631619636


ISBN 10:   3631619634
Pages:   188
Publication Date:   01 June 2011
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

Table of Contents

Contents: Choosing innovation strategy in new product development – Positioning firms as technology leaders and followers – Competencies as drivers of competitive advantage – Technological excellence and radical innovation strategy – Enhancing incremental innovation strategy – Achieving the position of a trend-setting firm.

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Author Information

Tanja Rajkovič earned her PhD from the Faculty of Economics at the University of Ljubljana (Slovenia) in 2009, while working as a junior researcher and teaching assistant. She is currently advising firms and research institutions as an independent researcher in the fields of technology management and management of innovation.

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