Market research books

7571 books were found.

Women in Early Modern England, 1500-1700

Women in Early Modern England, 1500-1700
Author: Jacqueline Eales ISBN: 9781280150821 Format: Electronic book text	$163.55
An accessible, concise and much-needed introduction for students to the state of research on women's history in... Read More >>

Pricing: Segmentation and Analytics

Pricing: Segmentation and Analytics
Author: Tudor Bodea (Utrecht School of Economics, the Netherlands) , Mark E Ferguson ISBN: 9781283892926 Format: Electronic book text	$285.12
Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through... Read More >>

Neue Grosshandelsbetriebslehre

Neue Grosshandelsbetriebslehre
Author: Martin Creutzig ISBN: 9781299412903 Format: Electronic book text	$65.87
Konzentration und Verdrangung gefahrden Grosshandelsunternehmen. Entwicklungen von Technologien entwerten bisherige... Read More >>

Our Black Year: One Family's Quest to Buy Black in America's Racially Divided Economy

Our Black Year: One Family's Quest to Buy Black in America's...
Author: Maggie Anderson ISBN: 9781280588082 Format: Electronic book text	$68.61
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Sexy Little Numbers

Sexy Little Numbers
Author: Dimitri Maex , M D Paul B Brown ISBN: 9781299176621 Format: Electronic book text	$217.80
Imagine if you could identify your business's most profitable customers, craft a better marketing strategy to communicate... Read More >>

Better Mousetrap

Better Mousetrap
Author: Simon Pont ISBN: 9781283696098 Format: Undefined	$131.87
Advertising can be great. Great advertising, that is. Brands can live or die on the power of their advertising and... Read More >>

Paid, Owned, Earned

Paid, Owned, Earned
Author: Nick Burcher ISBN: 9781280495014 Format: Undefined	$176.75
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Successful Marketing Plans in a Week: Teach Yourself

Successful Marketing Plans in a Week: Teach Yourself...
Author: Ros Jay (Marketing and Communications Specialist) ISBN: 9781282353114 Format: Electronic book text	$38.36
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Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale

Shopper Marketing: How to Increase Purchase Decisions...
Author: Markus Stahlberg , Ville Maila ISBN: 9781283469289 Format: Undefined	$263.87
Explores the subject of shopper marketing, which takes places in the store, intending to turn shoppers into buyers,... Read More >>

Consumer Mind

Consumer Mind
Author: Pepe Martinez ISBN: 9781280494772 Format: Undefined	$263.87
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Complaint Management Excellence

Complaint Management Excellence
Author: Sarah Cook (University of Sussex, UK) ISBN: 9781280494864 Format: Undefined	$295.55
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Strategisches Preismanagement

Strategisches Preismanagement
Author: Tobias Meffert ISBN: 9781299437494 Format: Electronic book text	$187.31
In zahlreichen Unternehmen wird der Preis vornehmlich als ein operativ-taktisches Marketing-Instrument eingesetzt,... Read More >>

Preis Und Markendehnung: Eine Empirische Analyse

Preis Und Markendehnung: Eine Empirische Analyse
Author: Katia Rumpf ISBN: 9781299434578 Format: Electronic book text	$187.31
Markendehnungen erfreuen sich bei Unternehmen grosser Beliebtheit und spielen auch in der Marketingforschung eine... Read More >>

IBM Websphere Portal Primer: Second Edition

IBM Websphere Portal Primer: Second Edition
Author: Venkata Gadepalli , Ashok Iyengar ISBN: 9781306105231 Format: Electronic book text	$158.37
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Against Thrift: Why Consumer Culture is Good for the Economy, the Environment, and Your Soul

Against Thrift: Why Consumer Culture is Good for the...
Author: James Livingston ISBN: 9780465021864 Format: Hardback	$72.60
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Globalization, Consumer Culture and Identity: The Middle Class in a Postmodern Society

Globalization, Consumer Culture and Identity: The Middle...
Author: Samir Dasgupta , Antony Palackal ISBN: 9788131603963 Format: Hardback	$118.80
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The Listen Lady: A novel and social media research guide baked into one

The Listen Lady: A novel and social media research guide...
Author: F Annie Pettit, PhD ISBN: 9781466425019 Format: Paperback	$23.10
"Research should be fun and interesting, not boring and over-complicated. The Listen Lady combines the best of storytelling... Read More >>

Aussagefähigkeit und Aussagewilligkeit von Probanden bei der Conjoint-Analyse

Aussagefähigkeit und Aussagewilligkeit von Probanden...
Author: Joachim R. Pelz ISBN: 9783834932365 Format: Paperback	$142.29
Der Einfluss auf die Ergebnisgüte und die Ursachen der Aussagefähigkeit und -willigkeit werden identifiziert und... Read More >>

Consumer Behaviour

Consumer Behaviour
Author: M. Roberts-Lombard , S. Brijball Parumasur ISBN: 9780702186868 Format: Paperback	$161.72
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The Waste Makers

The Waste Makers
Author: Vance Packard , Bill McKibben ISBN: 9781935439370 Format: Paperback	$42.11
Predicting the rise of western consumer culture, this pioneering text exposed waste and the rapid growth of disposable... Read More >>

Decoding Modern Consumer Societies

Decoding Modern Consumer Societies
Author: Hartmut Berghoff (German Historical Institute, Washington DC) , Uwe Spiekermann ISBN: 9786613440594 Format: Electronic book text	$269.28
Drawing on a wide range of studies of Europe, the United States, Asia, and Africa, the contributions gathered here... Read More >>

Innovatorenorientierte Akzeptanzforschung Bei Innovativen Medientechnologien

Innovatorenorientierte Akzeptanzforschung Bei Innovativen...
Author: Knut Schlohmann ISBN: 9781283452083 Format: Electronic book text	$131.97
Modell ist ein akzeptanztheoretisches, das neben betriebswirtschaftlichen insbesondere Erkenntnisse der Medien-... Read More >>

Consumer-Brand Relationships: Theory and Practice
Author: Susan Fournier (Boston University, USA) , Michael Breazeale (Indiana University Southeast, USA) ISBN: 9781282002371 Format: Electronic book text	$396.00
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CIM Coursebook 08/09 Marketing Information and Research

CIM Coursebook 08/09 Marketing Information and Research...
Author: Matthew Housden ISBN: 9781282954359 Format: Electronic book text	$284.99
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Handbook of Developments in Consumer Behaviour

Handbook of Developments in Consumer Behaviour
Author: V Foxall Wells, G. ISBN: 9781283523035 Format: Undefined	$762.96
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