Consumer Behaviour
Author:   M. Roberts-Lombard ,  S. Brijball Parumasur
Publisher:   Juta & Company Ltd
Edition:   2nd edition
ISBN:  

9780702186868


Pages:   414
Publication Date:   15 December 2011
Format:   Paperback
Availability:   Not yet available   Availability explained
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release.

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Consumer Behaviour


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Full Product Details

Author:   M. Roberts-Lombard ,  S. Brijball Parumasur
Publisher:   Juta & Company Ltd
Imprint:   Juta Legal and Academic Publishers
Edition:   2nd edition
Weight:   0.720kg
ISBN:  

9780702186868


ISBN 10:   0702186864
Pages:   414
Publication Date:   15 December 2011
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Not yet available   Availability explained
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release.

Table of Contents

Introduction to customer behaviour; creating market value for consumers; market characteristics; culture and subculture; reference groups and social class; personal characteristics; customer perception and learning; customer motivation; customer attitudes; personality and self-concept; market segmentation; the consumer decision-making process; organisational buying behaviour; consumer loyalty; building relationships with customers; the online world and customer behaviour.

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